Brands & Audio - All you need to know

The podcast agency: design, production, and distribution

Podcast definition

What is a podcast agency ?

A podcast agency designs, produces, and distributes podcasts for brands: editorial strategy, sound identity, choice of formats, writing, recording, editing, mixing, branding, distribution, and orchestration of reach.

The difference between this and a simple studio is that we start with objectives (awareness, acquisition, leads, recruitment, employer branding), structure a system that lives beyond the episode, and measure results.

visual key figure world calliope

Communicate differently with a podcast agency

Uninterrupted format, high memorability, easy sharing: branded podcasts are ideal for gaining visibility and credibility. Calliopé, a podcast agency, aligns your KPIs with editorial content, produces audio and video, distributes across all platforms, and tracks results in a clear dashboard (SEO, reach, MQL/CPL).

Listening. Understand. Reveal. Listen. Understand. Reveal.

Listening. Understand. Reveal. Listen. Understand. Reveal.

Listening. Understand. Reveal. Listen. Understand. Reveal.

Why work with
,a podcast agency?

1.

Align your challenges

brand awareness, credibility, lead generation, employer branding

2.

Powerful creative formats

a multitude of possible formats: interviews, fiction, narrative, documentaries, etc.

3.

An engaged audience

long attention span, high memorization, increased confidence...

4.

Strengthen your channels

Audio + YouTube, social media, website & SEO: source content for the entire ecosystem.

5.

Content accessibility

Transcripts, subtitles, vertical versions, derivative articles

6.

Cost control

Depending on your objectives, ambitions, resources,
the format and configurations can be adapted.

how to create a successful
‍branded podcast?

To launch a branded podcast, a company must first choose the format that best suits its target audience.
As the market is booming, there are many possibilities:

Interviews

Brief

Objectives, targets, evidence. We establish the editorial promise, brand voice, and KPIs.

Documentaries

Brief

Choice of format, duration, pace, sound/visual identity. Pilot + listening panel for validation.

Narration

production

Writing, studio/remote recording, multi-camera, lighting, set design, editing/mixing/mastering.

Fiction

DISTRIBUTION

Audio platforms + YouTube (chapters, playlists). Derivatives: shorts/reels, carousels, SEO articles, .srt.

banner issues

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A project, a question? We're all ears.
With Calliopé, a branded podcast agency, make your voice heard.

Reach out to us