Resources - Blog

resources

The podcast & digital audio strategy blog

Welcome to our audio blog where we provide the latest news and insights on digital audio. We offer valuable advice and expertise on the topic of branded podcast. You will explore market figures for both France and the rest of the world. We will analyze audio brand content strategies and their impact on brands, and share our vision and experience on the importance of branded podcasts. 
Are you ready to delve into the world of podcasts with us? Let's begin!

Working with a podcast agency: method, benefits and impact

Strategy

24/6/2025

Working with a podcast agency: method, benefits and impact

The native podcast in the enterprise: between storytelling, engagement and loyalty

Strategy

23/6/2025

The native podcast in the enterprise: between storytelling, engagement and loyalty

Why podcasts have become an essential pillar of any corporate communications strategy

Strategy

22/5/2025

Why podcasts have become an essential pillar of any corporate communications strategy

Video podcast: why and how to switch from audio to image to amplify your impact?

21/5/2025

Video podcast: why and how to switch from audio to image to amplify your impact?

Internal podcast: a strategic tool for reinforcing corporate culture and a sense of belonging

Strategy

20/5/2025

Internal podcast: a strategic tool for reinforcing corporate culture and a sense of belonging

Not having a podcast in 2025 is like not having a marketing strategy.

Strategy

19/5/2025

Not having a podcast in 2025 is like not having a marketing strategy.

Which sectors can benefit from immersive podcasting?

Strategy

11/4/2025

Which sectors can benefit from immersive podcasting?

How do luxury brands use immersive podcasts to tell their stories?

Production

11/4/2025

How do luxury brands use immersive podcasts to tell their stories?

How podcasts are reinventing internal corporate communications

Broadcast

11/4/2025

How podcasts are reinventing internal corporate communications

Corporate podcast: examples, objectives and best practices

Strategy

11/4/2025

Corporate podcast: examples, objectives and best practices

Podcast production agency: A to Z process

Production

11/4/2025

Podcast production agency: A to Z process

Brand podcast: the benefits for your company in 2025

Strategy

28/3/2025

Brand podcast: the benefits for your company in 2025

4 benefits of branded podcasts to boost your brand awareness

Strategy

28/3/2025

4 benefits of branded podcasts to boost your brand awareness

How podcasts boost your company's brand awareness

Strategy

28/3/2025

How podcasts boost your company's brand awareness

Podcast production: maximizing distribution and visibility

Broadcast

28/3/2025

Podcast production: maximizing distribution and visibility

Podcast agency: the guide to creating an impactful branded podcast

Production

21/3/2025

Podcast agency: the guide to creating an impactful branded podcast

Create a high-impact podcast with an expert production agency

Strategy

21/3/2025

Create a high-impact podcast with an expert production agency

Podcast production: from idea to online launch, the complete guide

Production

20/3/2025

Podcast production: from idea to online launch, the complete guide

Podcast production: narrative or interview, how do you decide?

Strategy

20/3/2025

Podcast production: narrative or interview, how do you decide?

The art of storytelling: how to write a captivating script and strengthen your podcast marketing strategy?

Production

5/3/2025

The art of storytelling: how to write a captivating script and strengthen your podcast marketing strategy?

Marketing strategy: editing techniques for a professional podcast

Production

26/2/2025

Marketing strategy: editing techniques for a professional podcast

Branded podcasts: why and how to integrate them into your marketing strategy?

Strategy

19/2/2025

Branded podcasts: why and how to integrate them into your marketing strategy?

Internal communications podcast: 5 sure-fire tips for capturing your teams' attention

Strategy

6/2/2025

Internal communications podcast: 5 sure-fire tips for capturing your teams' attention

Internal podcast: the ultimate tool for transforming your corporate communications

Strategy

30/1/2025

Internal podcast: the ultimate tool for transforming your corporate communications

How can an internal podcast strengthen communication and team cohesion?

Strategy

23/1/2025

How can an internal podcast strengthen communication and team cohesion?

How and why should you include a branded podcast in your marketing strategy?

Strategy

14/1/2025

How and why should you include a branded podcast in your marketing strategy?

Why use a podcast creation agency?

Strategy

8/1/2025

Why use a podcast creation agency?

Branded podcasts: give your company a unique voice

Strategy

31/7/2024

Branded podcasts: give your company a unique voice

Brand podcast: an essential tool for reinforcing your corporate identity

Strategy

17/7/2024

Brand podcast: an essential tool for reinforcing your corporate identity

Podcast studio and immersive storytelling

Broadcast

3/7/2024

Podcast studio and immersive storytelling

Podcasts: the format that boosts your content marketing

Strategy

19/6/2024

Podcasts: the format that boosts your content marketing

Where do you start to launch your branded podcast?

Production

5/6/2024

Where do you start to launch your branded podcast?

Integrating podcasts into your marketing strategy

Strategy

22/5/2024

Integrating podcasts into your marketing strategy

Podcasting in the workplace: how to use it?

Strategy

8/5/2024

Podcasting in the workplace: how to use it?

Boost your internal communications with podcasts

Strategy

24/4/2024

Boost your internal communications with podcasts

Create a branded podcast with influencers

Strategy

17/4/2024

Create a branded podcast with influencers

The major challenges of podcasting for international development

Strategy

3/4/2024

The major challenges of podcasting for international development

Podcasts as a tool for winter sports destinations

Strategy

20/3/2024

Podcasts as a tool for winter sports destinations

 Distributing a branded podcast: what you need to know

Production

6/3/2024

Distributing a branded podcast: what you need to know

5 podcast advertising trends for 2022

21/2/2024

5 podcast advertising trends for 2022

Podcast advertising trends 2023

Strategy

7/2/2024

Podcast advertising trends 2023

Steps to building a branded podcast

Strategy

24/1/2024

Steps to building a branded podcast

Podcast trends 2023

Strategy

10/1/2024

Podcast trends 2023

Why make a company podcast?

Strategy

27/12/2023

Why make a company podcast?

SEO & podcast: the importance of referencing your podcast properly

Broadcast

13/12/2023

SEO & podcast: the importance of referencing your podcast properly

Decoding brand podcasts in the luxury sector

Strategy

29/11/2023

Decoding brand podcasts in the luxury sector

Marketing strategy: building customer loyalty with podcasts

Production

15/11/2023

Marketing strategy: building customer loyalty with podcasts

Podcasting in internal communications: examples

Production

1/11/2023

Podcasting in internal communications: examples

How do you know if your target market listens to podcasts?

Production

18/10/2023

How do you know if your target market listens to podcasts?

How podcasts can improve visibility and customer relations

Production

4/10/2023

How podcasts can improve visibility and customer relations

What is a native podcast?

Strategy

20/9/2023

What is a native podcast?

New forms of communication: how are companies adapting to podcasts?

Production

6/9/2023

New forms of communication: how are companies adapting to podcasts?

What is the process for writing a podcast with a specialized agency?

Production

23/8/2023

What is the process for writing a podcast with a specialized agency?

There are numerous benefits to partnering with an agency for the creation of your podcast.

Production

9/8/2023

There are numerous benefits to partnering with an agency for the creation of your podcast.

How do you promote your podcast on Instagram?

Strategy

26/7/2023

How do you promote your podcast on Instagram?

Branded podcast: an engaging, immersive format

Strategy

7/12/2023

Branded podcast: an engaging, immersive format

Mistakes to avoid in a targeting marketing strategy

Production

7/10/2023

Mistakes to avoid in a targeting marketing strategy

The role of an agency in designing and distributing your podcast

Broadcast

6/28/2023

The role of an agency in designing and distributing your podcast

5 examples of podcasts for kids

Strategy

14/6/2023

5 examples of podcasts for kids

Mistakes to avoid in a targeting marketing strategy

Strategy

31/5/2023

Mistakes to avoid in a targeting marketing strategy

Podcast and children's brands

Key figures

17/5/2023

Podcast and children's brands

Build your brand image by producing a podcast

Production

3/5/2023

Build your brand image by producing a podcast

What is a branded podcast?

Strategy

19/4/2023

What is a branded podcast?

How to create and develop a successful branded podcast?

Production

5/4/2023

How to create and develop a successful branded podcast?

Brand podcast and cybersecurity: a budding love affair?

Strategy

22/3/2023

Brand podcast and cybersecurity: a budding love affair?

Branded podcasts and luxury tourism: a new love affair?

Strategy

3/8/2023

Branded podcasts and luxury tourism: a new love affair?

3 examples of luxury tourism podcasts

Strategy

3/8/2023

3 examples of luxury tourism podcasts

The benefits of podcasting in a marketing strategy

Strategy

22/2/2023

The benefits of podcasting in a marketing strategy

6 examples of cybersecurity podcasts to inspire you

Strategy

22/2/2023

6 examples of cybersecurity podcasts to inspire you

Exploring the different production options for branded podcasts.

Production

8/2/2023

Exploring the different production options for branded podcasts.

Brand podcasts: a new Eldorado for luxury car brands?

Strategy

25/1/2023

Brand podcasts: a new Eldorado for luxury car brands?

Making the most of the "video podcast"

Strategy

11/1/2023

Making the most of the "video podcast"

4 examples of successful branded podcasts

Key figures

28/12/2022

4 examples of successful branded podcasts

Digital audio: podcasting is in vogue

Strategy

14/12/2022

Digital audio: podcasting is in vogue

Podcast advertising: the new winning strategy for luxury car brands?

Strategy

30/11/2022

Podcast advertising: the new winning strategy for luxury car brands?

What's the best length for a podcast?

Broadcast

16/11/2022

What's the best length for a podcast?

7 reasons why your podcast listeners may stop tuning in

Strategy

2/11/2022

7 reasons why your podcast listeners may stop tuning in

How to launch a branded podcast?

Broadcast

19/10/2022

How to launch a branded podcast?

Why are podcasts in vogue?

Strategy

5/10/2022

Why are podcasts in vogue?

Where does "podcast" come from?

Strategy

9/21/2022

Where does "podcast" come from?

Audio success stories in 2022: TikTok and the podcast

Strategy

9/7/2022

Audio success stories in 2022: TikTok and the podcast

Talking about your branded podcast on Linkedin

Broadcast

9/7/2022

Talking about your branded podcast on Linkedin

Spotify: a podcast success story in 2022?

Key figures

24/8/2022

Spotify: a podcast success story in 2022?

Branded podcasts for schools and universities

Strategy

10/8/2022

Branded podcasts for schools and universities

Why do French people listen to podcasts?

Key figures

27/7/2022

Why do French people listen to podcasts?

Getting the word out about your branded podcast: our tips

Strategy

13/7/2022

Getting the word out about your branded podcast: our tips

Using storytelling in branded podcasts

Strategy

29/6/2022

Using storytelling in branded podcasts

Creating your podcast: Internal vs. external production?

Production

15/6/2022

Creating your podcast: Internal vs. external production?

Promoting your podcast on TikTok?

Strategy

6/1/2022

Promoting your podcast on TikTok?

Can you measure the return on investment of a podcast?

Strategy

18/5/2022

Can you measure the return on investment of a podcast?

Where to broadcast a branded podcast?

Broadcast

4/5/2022

Where to broadcast a branded podcast?

8 things you need to know about podcasting

Key figures

4/5/2022

8 things you need to know about podcasting

How to incorporate a branded podcasts into your brand's communication strategy?

Strategy

20/4/2022

How to incorporate a branded podcasts into your brand's communication strategy?

Who listens to the most podcasts in the world?

Key figures

20/4/2022

Who listens to the most podcasts in the world?

Why have so many training podcasts become popular?

Strategy

6/4/2022

Why have so many training podcasts become popular?

3 (real and seroious) ways to monetize your podcast

Strategy

3/23/2022

3 (real and seroious) ways to monetize your podcast

Why are branded podcast so impactful?

Strategy

9/3/2022

Why are branded podcast so impactful?

Podcast on Entrepreneurship: What motivates all entrepreneurs to start their podcast?

Broadcast

23/2/2022

Podcast on Entrepreneurship: What motivates all entrepreneurs to start their podcast?

Branded podcasts for museums

Strategy

2/14/2022

Branded podcasts for museums

Who should you get in touch wtih to produce a branded podcast?

Production

9/2/2022

Who should you get in touch wtih to produce a branded podcast?

Working with a podcast agency: method, benefits and impact

Strategy

24/6/2025

Working with a podcast agency: method, benefits and impact

The native podcast in the enterprise: between storytelling, engagement and loyalty

Strategy

23/6/2025

The native podcast in the enterprise: between storytelling, engagement and loyalty

Why podcasts have become an essential pillar of any corporate communications strategy

Strategy

22/5/2025

Why podcasts have become an essential pillar of any corporate communications strategy

Internal podcast: a strategic tool for reinforcing corporate culture and a sense of belonging

Strategy

20/5/2025

Internal podcast: a strategic tool for reinforcing corporate culture and a sense of belonging

Not having a podcast in 2025 is like not having a marketing strategy.

Strategy

19/5/2025

Not having a podcast in 2025 is like not having a marketing strategy.

Which sectors can benefit from immersive podcasting?

Strategy

11/4/2025

Which sectors can benefit from immersive podcasting?

Corporate podcast: examples, objectives and best practices

Strategy

11/4/2025

Corporate podcast: examples, objectives and best practices

Brand podcast: the benefits for your company in 2025

Strategy

28/3/2025

Brand podcast: the benefits for your company in 2025

4 benefits of branded podcasts to boost your brand awareness

Strategy

28/3/2025

4 benefits of branded podcasts to boost your brand awareness

How podcasts boost your company's brand awareness

Strategy

28/3/2025

How podcasts boost your company's brand awareness

Create a high-impact podcast with an expert production agency

Strategy

21/3/2025

Create a high-impact podcast with an expert production agency

Podcast production: narrative or interview, how do you decide?

Strategy

20/3/2025

Podcast production: narrative or interview, how do you decide?

Branded podcasts: why and how to integrate them into your marketing strategy?

Strategy

19/2/2025

Branded podcasts: why and how to integrate them into your marketing strategy?

Internal communications podcast: 5 sure-fire tips for capturing your teams' attention

Strategy

6/2/2025

Internal communications podcast: 5 sure-fire tips for capturing your teams' attention

Internal podcast: the ultimate tool for transforming your corporate communications

Strategy

30/1/2025

Internal podcast: the ultimate tool for transforming your corporate communications

How can an internal podcast strengthen communication and team cohesion?

Strategy

23/1/2025

How can an internal podcast strengthen communication and team cohesion?

How and why should you include a branded podcast in your marketing strategy?

Strategy

14/1/2025

How and why should you include a branded podcast in your marketing strategy?

Why use a podcast creation agency?

Strategy

8/1/2025

Why use a podcast creation agency?

Branded podcasts: give your company a unique voice

Strategy

31/7/2024

Branded podcasts: give your company a unique voice

Brand podcast: an essential tool for reinforcing your corporate identity

Strategy

17/7/2024

Brand podcast: an essential tool for reinforcing your corporate identity

Podcasts: the format that boosts your content marketing

Strategy

19/6/2024

Podcasts: the format that boosts your content marketing

Integrating podcasts into your marketing strategy

Strategy

22/5/2024

Integrating podcasts into your marketing strategy

Podcasting in the workplace: how to use it?

Strategy

8/5/2024

Podcasting in the workplace: how to use it?

Boost your internal communications with podcasts

Strategy

24/4/2024

Boost your internal communications with podcasts

Create a branded podcast with influencers

Strategy

17/4/2024

Create a branded podcast with influencers

The major challenges of podcasting for international development

Strategy

3/4/2024

The major challenges of podcasting for international development

Podcasts as a tool for winter sports destinations

Strategy

20/3/2024

Podcasts as a tool for winter sports destinations

Podcast advertising trends 2023

Strategy

7/2/2024

Podcast advertising trends 2023

Steps to building a branded podcast

Strategy

24/1/2024

Steps to building a branded podcast

Podcast trends 2023

Strategy

10/1/2024

Podcast trends 2023

Why make a company podcast?

Strategy

27/12/2023

Why make a company podcast?

Decoding brand podcasts in the luxury sector

Strategy

29/11/2023

Decoding brand podcasts in the luxury sector

What is a native podcast?

Strategy

20/9/2023

What is a native podcast?

How do you promote your podcast on Instagram?

Strategy

26/7/2023

How do you promote your podcast on Instagram?

Branded podcast: an engaging, immersive format

Strategy

7/12/2023

Branded podcast: an engaging, immersive format

5 examples of podcasts for kids

Strategy

14/6/2023

5 examples of podcasts for kids

Mistakes to avoid in a targeting marketing strategy

Strategy

31/5/2023

Mistakes to avoid in a targeting marketing strategy

What is a branded podcast?

Strategy

19/4/2023

What is a branded podcast?

Brand podcast and cybersecurity: a budding love affair?

Strategy

22/3/2023

Brand podcast and cybersecurity: a budding love affair?

Branded podcasts and luxury tourism: a new love affair?

Strategy

3/8/2023

Branded podcasts and luxury tourism: a new love affair?

The benefits of podcasting in a marketing strategy

Strategy

22/2/2023

The benefits of podcasting in a marketing strategy

3 examples of luxury tourism podcasts

Strategy

3/8/2023

3 examples of luxury tourism podcasts

6 examples of cybersecurity podcasts to inspire you

Strategy

22/2/2023

6 examples of cybersecurity podcasts to inspire you

Brand podcasts: a new Eldorado for luxury car brands?

Strategy

25/1/2023

Brand podcasts: a new Eldorado for luxury car brands?

Making the most of the "video podcast"

Strategy

11/1/2023

Making the most of the "video podcast"

Digital audio: podcasting is in vogue

Strategy

14/12/2022

Digital audio: podcasting is in vogue

Podcast advertising: the new winning strategy for luxury car brands?

Strategy

30/11/2022

Podcast advertising: the new winning strategy for luxury car brands?

7 reasons why your podcast listeners may stop tuning in

Strategy

2/11/2022

7 reasons why your podcast listeners may stop tuning in

Why are podcasts in vogue?

Strategy

5/10/2022

Why are podcasts in vogue?

Where does "podcast" come from?

Strategy

9/21/2022

Where does "podcast" come from?

Audio success stories in 2022: TikTok and the podcast

Strategy

9/7/2022

Audio success stories in 2022: TikTok and the podcast

Branded podcasts for schools and universities

Strategy

10/8/2022

Branded podcasts for schools and universities

Getting the word out about your branded podcast: our tips

Strategy

13/7/2022

Getting the word out about your branded podcast: our tips

Using storytelling in branded podcasts

Strategy

29/6/2022

Using storytelling in branded podcasts

Promoting your podcast on TikTok?

Strategy

6/1/2022

Promoting your podcast on TikTok?

Can you measure the return on investment of a podcast?

Strategy

18/5/2022

Can you measure the return on investment of a podcast?

How to incorporate a branded podcasts into your brand's communication strategy?

Strategy

20/4/2022

How to incorporate a branded podcasts into your brand's communication strategy?

Why have so many training podcasts become popular?

Strategy

6/4/2022

Why have so many training podcasts become popular?

3 (real and seroious) ways to monetize your podcast

Strategy

3/23/2022

3 (real and seroious) ways to monetize your podcast

Why are branded podcast so impactful?

Strategy

9/3/2022

Why are branded podcast so impactful?

Video vs. branded podcast: which one to choose for your strategy?

Strategy

26/1/2022

Video vs. branded podcast: which one to choose for your strategy?

Branded podcasts for museums

Strategy

2/14/2022

Branded podcasts for museums

A branded podcast that generates leads: tools and KPIs

Strategy

4/2/2021

A branded podcast that generates leads: tools and KPIs

10 tips for being a good podcaster

Strategy

7/30/2021

10 tips for being a good podcaster

How to choose the best branded podcast agency?

Strategy

12/14/2021

How to choose the best branded podcast agency?

Why are these luxury brands launching podcasts in 2021?

Strategy

10/15/2021

Why are these luxury brands launching podcasts in 2021?

Promote your branded podcast on Twitter

Strategy

10/1/2021

Promote your branded podcast on Twitter

How do you persuade your boss to launch a branded podcast?

Strategy

8/25/2021

How do you persuade your boss to launch a branded podcast?

The best branded podcast formats!

Strategy

6/4/2021

The best branded podcast formats!

Why are podcasts a must for internal communications?

Strategy

3/1/2021

Why are podcasts a must for internal communications?

Branded podcast: what long-term ROI can you expect?

Strategy

3/26/2021

Branded podcast: what long-term ROI can you expect?

Branded podcast: what short-term ROI can you expect?

Strategy

2/15/2021

Branded podcast: what short-term ROI can you expect?

Why is the branded podcast the key to your brand content strategy?

Strategy

6/29/2020

Why is the branded podcast the key to your brand content strategy?

The podcast - 3 preconceived ideas for brands

Strategy

7/7/2020

The podcast - 3 preconceived ideas for brands

Influence marketing: The Advantage of Your Branded Podcast

Strategy

9/24/2020

Influence marketing: The Advantage of Your Branded Podcast

How do luxury brands use immersive podcasts to tell their stories?

Production

11/4/2025

How do luxury brands use immersive podcasts to tell their stories?

Podcast production agency: A to Z process

Production

11/4/2025

Podcast production agency: A to Z process

Podcast agency: the guide to creating an impactful branded podcast

Production

21/3/2025

Podcast agency: the guide to creating an impactful branded podcast

Podcast production: from idea to online launch, the complete guide

Production

20/3/2025

Podcast production: from idea to online launch, the complete guide

The art of storytelling: how to write a captivating script and strengthen your podcast marketing strategy?

Production

5/3/2025

The art of storytelling: how to write a captivating script and strengthen your podcast marketing strategy?

Marketing strategy: editing techniques for a professional podcast

Production

26/2/2025

Marketing strategy: editing techniques for a professional podcast

Where do you start to launch your branded podcast?

Production

5/6/2024

Where do you start to launch your branded podcast?

 Distributing a branded podcast: what you need to know

Production

6/3/2024

Distributing a branded podcast: what you need to know

Marketing strategy: building customer loyalty with podcasts

Production

15/11/2023

Marketing strategy: building customer loyalty with podcasts

Podcasting in internal communications: examples

Production

1/11/2023

Podcasting in internal communications: examples

How do you know if your target market listens to podcasts?

Production

18/10/2023

How do you know if your target market listens to podcasts?

How podcasts can improve visibility and customer relations

Production

4/10/2023

How podcasts can improve visibility and customer relations

New forms of communication: how are companies adapting to podcasts?

Production

6/9/2023

New forms of communication: how are companies adapting to podcasts?

What is the process for writing a podcast with a specialized agency?

Production

23/8/2023

What is the process for writing a podcast with a specialized agency?

There are numerous benefits to partnering with an agency for the creation of your podcast.

Production

9/8/2023

There are numerous benefits to partnering with an agency for the creation of your podcast.

Build your brand image by producing a podcast

Production

3/5/2023

Build your brand image by producing a podcast

How to create and develop a successful branded podcast?

Production

5/4/2023

How to create and develop a successful branded podcast?

Exploring the different production options for branded podcasts.

Production

8/2/2023

Exploring the different production options for branded podcasts.

Creating your podcast: Internal vs. external production?

Production

15/6/2022

Creating your podcast: Internal vs. external production?

Who should you get in touch wtih to produce a branded podcast?

Production

9/2/2022

Who should you get in touch wtih to produce a branded podcast?

Mistakes to avoid in a targeting marketing strategy

Production

7/10/2023

Mistakes to avoid in a targeting marketing strategy

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A project, a question? We're all ears.
With Calliopé, a branded podcast agency, make your voice heard.

Reach out to us