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The podcast & digital audio strategy blog

Welcome to our audio blog where we provide the latest news and insights on digital audio. We offer valuable advice and expertise on the topic of branded podcast. You will explore market figures for both France and the rest of the world. We will analyze audio brand content strategies and their impact on brands, and share our vision and experience on the importance of branded podcasts. 
Are you ready to delve into the world of podcasts with us? Let's begin!

Podcasts: the format that boosts your content marketing

Strategy

7/2/2024

Podcasts: the format that boosts your content marketing

Podcasting in the workplace: how to use it?

Strategy

28/12/2023

Podcasting in the workplace: how to use it?

Integrating podcasts into your marketing strategy

Strategy

28/12/2023

Integrating podcasts into your marketing strategy

Create a branded podcast with influencers

Strategy

13/11/2023

Create a branded podcast with influencers

Boost your internal communications with podcasts

Strategy

13/11/2023

Boost your internal communications with podcasts

Podcasts as a tool for winter sports destinations

Strategy

30/10/2023

Podcasts as a tool for winter sports destinations

The major challenges of podcasting for international development

Strategy

30/10/2023

The major challenges of podcasting for international development

New forms of communication: how are companies adapting to podcasts?

Production

8/8/2023

New forms of communication: how are companies adapting to podcasts?

What is the process for writing a podcast with a specialized agency?

Production

8/5/2023

What is the process for writing a podcast with a specialized agency?

There are numerous benefits to partnering with an agency for the creation of your podcast.

Production

8/1/2023

There are numerous benefits to partnering with an agency for the creation of your podcast.

How do you promote your podcast on Instagram?

Strategy

7/12/2023

How do you promote your podcast on Instagram?

Mistakes to avoid in a targeting marketing strategy

Production

7/10/2023

Mistakes to avoid in a targeting marketing strategy

The role of an agency in designing and distributing your podcast

Broadcast

7/9/2023

The role of an agency in designing and distributing your podcast

Mistakes to avoid in a targeting marketing strategy

Strategy

7/3/2023

Mistakes to avoid in a targeting marketing strategy

Podcasting in internal communications: examples

Production

2/7/2023

Podcasting in internal communications: examples

Podcast and children's brands

Key figures

6/30/2023

Podcast and children's brands

5 examples of podcasts for kids

Strategy

6/30/2023

5 examples of podcasts for kids

Branded podcast: an engaging, immersive format

Strategy

6/28/2023

Branded podcast: an engaging, immersive format

Build your brand image by producing a podcast

Production

6/26/2023

Build your brand image by producing a podcast

SEO & podcast: the importance of referencing your podcast properly

Broadcast

5/6/2023

SEO & podcast: the importance of referencing your podcast properly

6 examples of cybersecurity podcasts to inspire you

Strategy

5/26/2023

6 examples of cybersecurity podcasts to inspire you

Brand podcast and cybersecurity: a budding love affair?

Strategy

5/26/2023

Brand podcast and cybersecurity: a budding love affair?

How to create and develop a successful branded podcast?

Production

5/12/2023

How to create and develop a successful branded podcast?

What is a branded podcast?

Strategy

5/12/2023

What is a branded podcast?

Decoding brand podcasts in the luxury sector

Strategy

1/5/2023

Decoding brand podcasts in the luxury sector

Podcast advertising trends 2023

Strategy

1/5/2023

Podcast advertising trends 2023

Exploring the different production options for branded podcasts.

Production

4/17/2023

Exploring the different production options for branded podcasts.

The benefits of podcasting in a marketing strategy

Strategy

4/17/2023

The benefits of podcasting in a marketing strategy

3 examples of luxury tourism podcasts

Strategy

4/14/2023

3 examples of luxury tourism podcasts

Branded podcasts and luxury tourism: a new love affair?

Strategy

4/14/2023

Branded podcasts and luxury tourism: a new love affair?

Steps to building a branded podcast

Strategy

10/4/2023

Steps to building a branded podcast

Digital audio: podcasting is in vogue

Strategy

3/15/2023

Digital audio: podcasting is in vogue

Making the most of the "video podcast"

Strategy

3/8/2023

Making the most of the "video podcast"

Podcast advertising: the new winning strategy for luxury car brands?

Strategy

3/6/2023

Podcast advertising: the new winning strategy for luxury car brands?

Brand podcasts: a new Eldorado for luxury car brands?

Strategy

3/6/2023

Brand podcasts: a new Eldorado for luxury car brands?

7 reasons why your podcast listeners may stop tuning in

Strategy

2/27/2023

7 reasons why your podcast listeners may stop tuning in

4 examples of successful branded podcasts

Key figures

2/27/2023

4 examples of successful branded podcasts

Why are podcasts in vogue?

Strategy

2/20/2023

Why are podcasts in vogue?

How to launch a branded podcast?

Broadcast

2/16/2023

How to launch a branded podcast?

What is a native podcast?

Strategy

1/2/2023

What is a native podcast?

Podcast trends 2023

Strategy

1/2/2023

Podcast trends 2023

What's the best length for a podcast?

Broadcast

1/30/2023

What's the best length for a podcast?

How podcasts can improve visibility and customer relations

Production

16/1/2023

How podcasts can improve visibility and customer relations

Where does "podcast" come from?

Strategy

26/12/2022

Where does "podcast" come from?

Spotify: a podcast success story in 2022?

Key figures

12/19/2022

Spotify: a podcast success story in 2022?

Audio success stories in 2022: TikTok and the podcast

Strategy

12/15/2022

Audio success stories in 2022: TikTok and the podcast

Why make a company podcast?

Strategy

14/12/2022

Why make a company podcast?

How do you know if your target market listens to podcasts?

Production

4/12/2022

How do you know if your target market listens to podcasts?

Getting the word out about your branded podcast: our tips

Strategy

11/25/2022

Getting the word out about your branded podcast: our tips

Can you measure the return on investment of a podcast?

Strategy

11/15/2022

Can you measure the return on investment of a podcast?

5 podcast advertising trends for 2022

8/11/2022

5 podcast advertising trends for 2022

Marketing strategy: building customer loyalty with podcasts

Production

7/11/2022

Marketing strategy: building customer loyalty with podcasts

Why do French people listen to podcasts?

Key figures

10/21/2022

Why do French people listen to podcasts?

Using storytelling in branded podcasts

Strategy

10/17/2022

Using storytelling in branded podcasts

Promoting your podcast on TikTok?

Strategy

9/21/2022

Promoting your podcast on TikTok?

Talking about your branded podcast on Linkedin

Broadcast

9/7/2022

Talking about your branded podcast on Linkedin

Creating your podcast: Internal vs. external production?

Production

9/6/2022

Creating your podcast: Internal vs. external production?

Where to broadcast a branded podcast?

Broadcast

8/16/2022

Where to broadcast a branded podcast?

How to incorporate a branded podcasts into your brand's communication strategy?

Strategy

7/28/2022

How to incorporate a branded podcasts into your brand's communication strategy?

8 things you need to know about podcasting

Key figures

7/19/2022

8 things you need to know about podcasting

Why have so many training podcasts become popular?

Strategy

6/22/2022

Why have so many training podcasts become popular?

Who listens to the most podcasts in the world?

Key figures

6/21/2022

Who listens to the most podcasts in the world?

Who should you get in touch wtih to produce a branded podcast?

Production

6/1/2022

Who should you get in touch wtih to produce a branded podcast?

Why are branded podcast so impactful?

Strategy

6/1/2022

Why are branded podcast so impactful?

Podcast on Entrepreneurship: What motivates all entrepreneurs to start their podcast?

Broadcast

3/23/2022

Podcast on Entrepreneurship: What motivates all entrepreneurs to start their podcast?

Video vs. branded podcast: which one to choose for your strategy?

Strategy

3/3/2022

Video vs. branded podcast: which one to choose for your strategy?

Branded podcasts for museums

Strategy

2/14/2022

Branded podcasts for museums

Branded podcasts for schools and universities

Strategy

2/14/2022

Branded podcasts for schools and universities

Branded podcast: the 3 trends of 2022

Key figures

1/12/2022

Branded podcast: the 3 trends of 2022

How to choose the best branded podcast agency?

Strategy

12/14/2021

How to choose the best branded podcast agency?

Why are these luxury brands launching podcasts in 2021?

Strategy

10/15/2021

Why are these luxury brands launching podcasts in 2021?

3 (real and seroious) ways to monetize your podcast

Strategy

10/7/2021

3 (real and seroious) ways to monetize your podcast

Promote your branded podcast on Twitter

Strategy

10/1/2021

Promote your branded podcast on Twitter

Promote your branded podcast on Instagram

Broadcast

9/6/2021

Promote your branded podcast on Instagram

How do you persuade your boss to launch a branded podcast?

Strategy

8/25/2021

How do you persuade your boss to launch a branded podcast?

10 tips for being a good podcaster

Strategy

7/30/2021

10 tips for being a good podcaster

The best branded podcast formats!

Strategy

6/4/2021

The best branded podcast formats!

Promoting your branded podcast on Instagram: the formats to choose

Broadcast

5/21/2021

Promoting your branded podcast on Instagram: the formats to choose

Should promote your branded podcast on TikTok?

Broadcast

4/5/2021

Should promote your branded podcast on TikTok?

A branded podcast that generates leads: tools and KPIs

Strategy

4/2/2021

A branded podcast that generates leads: tools and KPIs

Branded podcast: what long-term ROI can you expect?

Strategy

3/26/2021

Branded podcast: what long-term ROI can you expect?

Why are podcasts a must for internal communications?

Strategy

3/1/2021

Why are podcasts a must for internal communications?

Branded podcast: what short-term ROI can you expect?

Strategy

2/15/2021

Branded podcast: what short-term ROI can you expect?

What format should you use to promote your branded podcast on Facebook?

Broadcast

1/3/2021

What format should you use to promote your branded podcast on Facebook?

Podcasting in France: Key figures

Key figures

11/12/2020

Podcasting in France: Key figures

Influence marketing: The Advantage of Your Branded Podcast

Strategy

9/24/2020

Influence marketing: The Advantage of Your Branded Podcast

The podcast - 3 preconceived ideas for brands

Strategy

7/7/2020

The podcast - 3 preconceived ideas for brands

How do you get your branded podcasts online?

Broadcast

7/5/2020

How do you get your branded podcasts online?

Why is the branded podcast the key to your brand content strategy?

Strategy

6/29/2020

Why is the branded podcast the key to your brand content strategy?

How can I record podcasts remotely?

Broadcast

6/2/2020

How can I record podcasts remotely?

What is a Branded Podcast?

Key figures

5/30/2020

What is a Branded Podcast?

 Distributing a branded podcast: what you need to know

Production

Distributing a branded podcast: what you need to know

Podcasts: the format that boosts your content marketing

Strategy

7/2/2024

Podcasts: the format that boosts your content marketing

Integrating podcasts into your marketing strategy

Strategy

28/12/2023

Integrating podcasts into your marketing strategy

Podcasting in the workplace: how to use it?

Strategy

28/12/2023

Podcasting in the workplace: how to use it?

Boost your internal communications with podcasts

Strategy

13/11/2023

Boost your internal communications with podcasts

Create a branded podcast with influencers

Strategy

13/11/2023

Create a branded podcast with influencers

The major challenges of podcasting for international development

Strategy

30/10/2023

The major challenges of podcasting for international development

Podcasts as a tool for winter sports destinations

Strategy

30/10/2023

Podcasts as a tool for winter sports destinations

Podcast advertising trends 2023

Strategy

1/5/2023

Podcast advertising trends 2023

Steps to building a branded podcast

Strategy

10/4/2023

Steps to building a branded podcast

Podcast trends 2023

Strategy

1/2/2023

Podcast trends 2023

Why make a company podcast?

Strategy

14/12/2022

Why make a company podcast?

Decoding brand podcasts in the luxury sector

Strategy

1/5/2023

Decoding brand podcasts in the luxury sector

What is a native podcast?

Strategy

1/2/2023

What is a native podcast?

How do you promote your podcast on Instagram?

Strategy

7/12/2023

How do you promote your podcast on Instagram?

Branded podcast: an engaging, immersive format

Strategy

6/28/2023

Branded podcast: an engaging, immersive format

5 examples of podcasts for kids

Strategy

6/30/2023

5 examples of podcasts for kids

Mistakes to avoid in a targeting marketing strategy

Strategy

7/3/2023

Mistakes to avoid in a targeting marketing strategy

What is a branded podcast?

Strategy

5/12/2023

What is a branded podcast?

Brand podcast and cybersecurity: a budding love affair?

Strategy

5/26/2023

Brand podcast and cybersecurity: a budding love affair?

Branded podcasts and luxury tourism: a new love affair?

Strategy

4/14/2023

Branded podcasts and luxury tourism: a new love affair?

The benefits of podcasting in a marketing strategy

Strategy

4/17/2023

The benefits of podcasting in a marketing strategy

3 examples of luxury tourism podcasts

Strategy

4/14/2023

3 examples of luxury tourism podcasts

6 examples of cybersecurity podcasts to inspire you

Strategy

5/26/2023

6 examples of cybersecurity podcasts to inspire you

Brand podcasts: a new Eldorado for luxury car brands?

Strategy

3/6/2023

Brand podcasts: a new Eldorado for luxury car brands?

Making the most of the "video podcast"

Strategy

3/8/2023

Making the most of the "video podcast"

Digital audio: podcasting is in vogue

Strategy

3/15/2023

Digital audio: podcasting is in vogue

Podcast advertising: the new winning strategy for luxury car brands?

Strategy

3/6/2023

Podcast advertising: the new winning strategy for luxury car brands?

7 reasons why your podcast listeners may stop tuning in

Strategy

2/27/2023

7 reasons why your podcast listeners may stop tuning in

Why are podcasts in vogue?

Strategy

2/20/2023

Why are podcasts in vogue?

Where does "podcast" come from?

Strategy

26/12/2022

Where does "podcast" come from?

Audio success stories in 2022: TikTok and the podcast

Strategy

12/15/2022

Audio success stories in 2022: TikTok and the podcast

Branded podcasts for schools and universities

Strategy

2/14/2022

Branded podcasts for schools and universities

Getting the word out about your branded podcast: our tips

Strategy

11/25/2022

Getting the word out about your branded podcast: our tips

Using storytelling in branded podcasts

Strategy

10/17/2022

Using storytelling in branded podcasts

Promoting your podcast on TikTok?

Strategy

9/21/2022

Promoting your podcast on TikTok?

Can you measure the return on investment of a podcast?

Strategy

11/15/2022

Can you measure the return on investment of a podcast?

How to incorporate a branded podcasts into your brand's communication strategy?

Strategy

7/28/2022

How to incorporate a branded podcasts into your brand's communication strategy?

Why have so many training podcasts become popular?

Strategy

6/22/2022

Why have so many training podcasts become popular?

3 (real and seroious) ways to monetize your podcast

Strategy

10/7/2021

3 (real and seroious) ways to monetize your podcast

Why are branded podcast so impactful?

Strategy

6/1/2022

Why are branded podcast so impactful?

Video vs. branded podcast: which one to choose for your strategy?

Strategy

3/3/2022

Video vs. branded podcast: which one to choose for your strategy?

Branded podcasts for museums

Strategy

2/14/2022

Branded podcasts for museums

A branded podcast that generates leads: tools and KPIs

Strategy

4/2/2021

A branded podcast that generates leads: tools and KPIs

10 tips for being a good podcaster

Strategy

7/30/2021

10 tips for being a good podcaster

How to choose the best branded podcast agency?

Strategy

12/14/2021

How to choose the best branded podcast agency?

Why are these luxury brands launching podcasts in 2021?

Strategy

10/15/2021

Why are these luxury brands launching podcasts in 2021?

Promote your branded podcast on Twitter

Strategy

10/1/2021

Promote your branded podcast on Twitter

How do you persuade your boss to launch a branded podcast?

Strategy

8/25/2021

How do you persuade your boss to launch a branded podcast?

The best branded podcast formats!

Strategy

6/4/2021

The best branded podcast formats!

Why are podcasts a must for internal communications?

Strategy

3/1/2021

Why are podcasts a must for internal communications?

Branded podcast: what long-term ROI can you expect?

Strategy

3/26/2021

Branded podcast: what long-term ROI can you expect?

Branded podcast: what short-term ROI can you expect?

Strategy

2/15/2021

Branded podcast: what short-term ROI can you expect?

Why is the branded podcast the key to your brand content strategy?

Strategy

6/29/2020

Why is the branded podcast the key to your brand content strategy?

The podcast - 3 preconceived ideas for brands

Strategy

7/7/2020

The podcast - 3 preconceived ideas for brands

Influence marketing: The Advantage of Your Branded Podcast

Strategy

9/24/2020

Influence marketing: The Advantage of Your Branded Podcast

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A project, a question? We're all ears.
With Calliopé, a branded podcast agency, make your voice heard.

Reach out to us