resources

The podcast & digital audio strategy blog

Welcome to our audio blog where we provide the latest news and insights on digital audio. We offer valuable advice and expertise on the topic of branded podcast. You will explore market figures for both France and the rest of the world. We will analyze audio brand content strategies and their impact on brands, and share our vision and experience on the importance of branded podcasts.
Are you ready to delve into the world of podcasts with us? Let's begin!

Podcast market in 2025: trends, audiences and KPIs for brands

Key figures

25/6/2025

Podcast market in 2025: trends, audiences and KPIs for brands

In just a few years, podcasts have gone from being a complex medium to master to one that is accessible to the general public. In 2025, most companies have every interest in integrating podcasts into their digital strategy, as a way of capturing the attention of a new market share. The podcast market in France is mainly geared towards a young, connected and increasingly loyal audience. You have everything to gain by investing in this communication channel, both to inform your customers and to tell them touching stories. At the heart of this audio dynamic are podcast agencies such as Calliopé, which help French brands create high-quality, consistent and engaging audio content. In this article, discover trends, major audiences and some key performance indicators for the podcast market in France.

Working with a podcast agency: method, benefits and impact

Strategy

24/6/2025

Working with a podcast agency: method, benefits and impact

Strategy

23/6/2025

The native podcast in the enterprise: between storytelling, engagement and loyalty

Strategy

22/5/2025

Why podcasts have become an essential pillar of any corporate communications strategy

21/5/2025

Video podcast: why and how to switch from audio to image to amplify your impact?

Internal podcast: a strategic tool for reinforcing corporate culture and a sense of belonging

Strategy

20/5/2025

Internal podcast: a strategic tool for reinforcing corporate culture and a sense of belonging

Strategy

19/5/2025

Not having a podcast in 2025 is like not having a marketing strategy.

Which sectors can benefit from immersive podcasting?

Strategy

11/4/2025

Which sectors can benefit from immersive podcasting?

How do luxury brands use immersive podcasts to tell their stories?

Production

11/4/2025

How do luxury brands use immersive podcasts to tell their stories?

How podcasts are reinventing internal corporate communications

Broadcast

11/4/2025

How podcasts are reinventing internal corporate communications

Corporate podcast: examples, objectives and best practices

Strategy

11/4/2025

Corporate podcast: examples, objectives and best practices

Production

11/4/2025

Podcast production agency: A to Z process

Strategy

28/3/2025

Brand podcast: the benefits for your company in 2025

Strategy

28/3/2025

4 benefits of branded podcasts to boost your brand awareness

Strategy

28/3/2025

How podcasts boost your company's brand awareness

Podcast production: maximizing distribution and visibility

Broadcast

28/3/2025

Podcast production: maximizing distribution and visibility

Podcast agency: the guide to creating an impactful branded podcast

Production

21/3/2025

Podcast agency: the guide to creating an impactful branded podcast

Create a high-impact podcast with an expert production agency

Strategy

21/3/2025

Create a high-impact podcast with an expert production agency

Production

20/3/2025

Podcast production: from idea to online launch, the complete guide

Podcast production: narrative or interview, how do you decide?

Strategy

20/3/2025

Podcast production: narrative or interview, how do you decide?

The art of storytelling: how to write a captivating script and strengthen your podcast marketing strategy?

Production

5/3/2025

The art of storytelling: how to write a captivating script and strengthen your podcast marketing strategy?

Marketing strategy: editing techniques for a professional podcast

Production

26/2/2025

Marketing strategy: editing techniques for a professional podcast

Strategy

19/2/2025

Branded podcasts: why and how to integrate them into your marketing strategy?

Internal communications podcast: 5 sure-fire tips for capturing your teams' attention

Strategy

6/2/2025

Internal communications podcast: 5 sure-fire tips for capturing your teams' attention

Internal podcast: the ultimate tool for transforming your corporate communications

Strategy

30/1/2025

Internal podcast: the ultimate tool for transforming your corporate communications

How can an internal podcast strengthen communication and team cohesion?

Strategy

23/1/2025

How can an internal podcast strengthen communication and team cohesion?

Strategy

14/1/2025

How and why should you include a branded podcast in your marketing strategy?

Strategy

8/1/2025

Why use a podcast creation agency?

Branded podcasts: give your company a unique voice

Strategy

31/7/2024

Branded podcasts: give your company a unique voice

Strategy

17/7/2024

Brand podcast: an essential tool for reinforcing your corporate identity

Podcast studio and immersive storytelling

Broadcast

3/7/2024

Podcast studio and immersive storytelling

Podcasts: the format that boosts your content marketing

Strategy

19/6/2024

Podcasts: the format that boosts your content marketing

Where do you start to launch your branded podcast?

Production

5/6/2024

Where do you start to launch your branded podcast?

Strategy

22/5/2024

Integrating podcasts into your marketing strategy

Podcasting in the workplace: how to use it?

Strategy

8/5/2024

Podcasting in the workplace: how to use it?

Boost your internal communications with podcasts

Strategy

24/4/2024

Boost your internal communications with podcasts

Create a branded podcast with influencers

Strategy

17/4/2024

Create a branded podcast with influencers

The major challenges of podcasting for international development

Strategy

3/4/2024

The major challenges of podcasting for international development

Podcasts as a tool for winter sports destinations

Strategy

20/3/2024

Podcasts as a tool for winter sports destinations

Distributing a branded podcast: what you need to know

Production

6/3/2024

Distributing a branded podcast: what you need to know

21/2/2024

5 podcast advertising trends for 2022

Strategy

7/2/2024

Podcast advertising trends 2023

Strategy

24/1/2024

Steps to building a branded podcast

Strategy

10/1/2024

Podcast trends 2023

Strategy

27/12/2023

Why make a company podcast?

SEO & podcast: the importance of referencing your podcast properly

Broadcast

13/12/2023

SEO & podcast: the importance of referencing your podcast properly

Strategy

29/11/2023

Decoding brand podcasts in the luxury sector

Production

15/11/2023

Marketing strategy: building customer loyalty with podcasts

Podcasting in internal communications: examples

Production

1/11/2023

Podcasting in internal communications: examples

How do you know if your target market listens to podcasts?

Production

18/10/2023

How do you know if your target market listens to podcasts?

How podcasts can improve visibility and customer relations

Production

4/10/2023

How podcasts can improve visibility and customer relations

Strategy

20/9/2023

What is a native podcast?

New forms of communication: how are companies adapting to podcasts?

Production

6/9/2023

New forms of communication: how are companies adapting to podcasts?

What is the process for writing a podcast with a specialized agency?

Production

23/8/2023

What is the process for writing a podcast with a specialized agency?

There are numerous benefits to partnering with an agency for the creation of your podcast.

Production

9/8/2023

There are numerous benefits to partnering with an agency for the creation of your podcast.

How do you promote your podcast on Instagram?

Strategy

26/7/2023

How do you promote your podcast on Instagram?

Branded podcast: an engaging, immersive format

Strategy

7/12/2023

Branded podcast: an engaging, immersive format

Mistakes to avoid in a targeting marketing strategy

Production

7/10/2023

Mistakes to avoid in a targeting marketing strategy

The role of an agency in designing and distributing your podcast

Broadcast

6/28/2023

The role of an agency in designing and distributing your podcast

Strategy

14/6/2023

5 examples of podcasts for kids

Strategy

31/5/2023

Mistakes to avoid in a targeting marketing strategy

Key figures

17/5/2023

Podcast and children's brands

Production

3/5/2023

Build your brand image by producing a podcast

Strategy

19/4/2023

What is a branded podcast?

How to create and develop a successful branded podcast?

Production

5/4/2023

How to create and develop a successful branded podcast?

Strategy

22/3/2023

Brand podcast and cybersecurity: a budding love affair?

Branded podcasts and luxury tourism: a new love affair?

Strategy

3/8/2023

Branded podcasts and luxury tourism: a new love affair?

Strategy

3/8/2023

3 examples of luxury tourism podcasts

Strategy

22/2/2023

The benefits of podcasting in a marketing strategy

6 examples of cybersecurity podcasts to inspire you

Strategy

22/2/2023

6 examples of cybersecurity podcasts to inspire you

Production

8/2/2023

Exploring the different production options for branded podcasts.

Strategy

25/1/2023

Brand podcasts: a new Eldorado for luxury car brands?

Strategy

11/1/2023

Making the most of the "video podcast"

4 examples of successful branded podcasts

Key figures

28/12/2022

4 examples of successful branded podcasts

Strategy

14/12/2022

Digital audio: podcasting is in vogue

Strategy

30/11/2022

Podcast advertising: the new winning strategy for luxury car brands?

Broadcast

16/11/2022

What's the best length for a podcast?

7 reasons why your podcast listeners may stop tuning in

Strategy

2/11/2022

7 reasons why your podcast listeners may stop tuning in

Broadcast

19/10/2022

How to launch a branded podcast?

Strategy

5/10/2022

Why are podcasts in vogue?

Strategy

9/21/2022

Where does "podcast" come from?

Audio success stories in 2022: TikTok and the podcast

Strategy

9/7/2022

Audio success stories in 2022: TikTok and the podcast

Talking about your branded podcast on Linkedin

Broadcast

9/7/2022

Talking about your branded podcast on Linkedin

Spotify: a podcast success story in 2022?

Key figures

24/8/2022

Spotify: a podcast success story in 2022?

Branded podcasts for schools and universities

Strategy

10/8/2022

Branded podcasts for schools and universities

Why do French people listen to podcasts?

Key figures

27/7/2022

Why do French people listen to podcasts?

Getting the word out about your branded podcast: our tips

Strategy

13/7/2022

Getting the word out about your branded podcast: our tips

Strategy

29/6/2022

Using storytelling in branded podcasts

Production

15/6/2022

Creating your podcast: Internal vs. external production?

Strategy

6/1/2022

Promoting your podcast on TikTok?

Can you measure the return on investment of a podcast?

Strategy

18/5/2022

Can you measure the return on investment of a podcast?

Broadcast

4/5/2022

Where to broadcast a branded podcast?

8 things you need to know about podcasting

Key figures

4/5/2022

8 things you need to know about podcasting

Strategy

20/4/2022

How to incorporate a branded podcasts into your brand's communication strategy?

Who listens to the most podcasts in the world?

Key figures

20/4/2022

Who listens to the most podcasts in the world?

Why have so many training podcasts become popular?

Strategy

6/4/2022

Why have so many training podcasts become popular?

3 (real and seroious) ways to monetize your podcast

Strategy

3/23/2022

3 (real and seroious) ways to monetize your podcast

Strategy

9/3/2022

Why are branded podcast so impactful?

Podcast on Entrepreneurship: What motivates all entrepreneurs to start their podcast?

Broadcast

23/2/2022

Podcast on Entrepreneurship: What motivates all entrepreneurs to start their podcast?

Strategy

2/14/2022

Branded podcasts for museums

Who should you get in touch wtih to produce a branded podcast?

Production

9/2/2022

Who should you get in touch wtih to produce a branded podcast?

Key figures

17/5/2023

Podcast and children's brands

Key figures

28/12/2022

4 examples of successful branded podcasts

Key figures

24/8/2022

Spotify: a podcast success story in 2022?

Key figures

27/7/2022

Why do French people listen to podcasts?

Key figures

4/5/2022

8 things you need to know about podcasting

Key figures

20/4/2022

Who listens to the most podcasts in the world?

Key figures

1/12/2022

Branded podcast: the 3 trends of 2022

Key figures

5/30/2020

What is a Branded Podcast?

Key figures

11/12/2020

Podcasting in France: Key figures

Strategy

24/6/2025

Working with a podcast agency: method, benefits and impact

Strategy

23/6/2025

The native podcast in the enterprise: between storytelling, engagement and loyalty

Strategy

22/5/2025

Why podcasts have become an essential pillar of any corporate communications strategy

Strategy

20/5/2025

Internal podcast: a strategic tool for reinforcing corporate culture and a sense of belonging

Strategy

19/5/2025

Not having a podcast in 2025 is like not having a marketing strategy.

Strategy

11/4/2025

Which sectors can benefit from immersive podcasting?

Strategy

11/4/2025

Corporate podcast: examples, objectives and best practices

Strategy

28/3/2025

Brand podcast: the benefits for your company in 2025

Strategy

28/3/2025

4 benefits of branded podcasts to boost your brand awareness

Strategy

28/3/2025

How podcasts boost your company's brand awareness

Strategy

21/3/2025

Create a high-impact podcast with an expert production agency

Strategy

20/3/2025

Podcast production: narrative or interview, how do you decide?

Strategy

19/2/2025

Branded podcasts: why and how to integrate them into your marketing strategy?

Strategy

6/2/2025

Internal communications podcast: 5 sure-fire tips for capturing your teams' attention

Strategy

30/1/2025

Internal podcast: the ultimate tool for transforming your corporate communications

Strategy

23/1/2025

How can an internal podcast strengthen communication and team cohesion?

Strategy

14/1/2025

How and why should you include a branded podcast in your marketing strategy?

Strategy

8/1/2025

Why use a podcast creation agency?

Strategy

31/7/2024

Branded podcasts: give your company a unique voice

Strategy

17/7/2024

Brand podcast: an essential tool for reinforcing your corporate identity

Strategy

19/6/2024

Podcasts: the format that boosts your content marketing

Strategy

22/5/2024

Integrating podcasts into your marketing strategy

Strategy

8/5/2024

Podcasting in the workplace: how to use it?

Strategy

24/4/2024

Boost your internal communications with podcasts

Strategy

17/4/2024

Create a branded podcast with influencers

Strategy

3/4/2024

The major challenges of podcasting for international development

Strategy

20/3/2024

Podcasts as a tool for winter sports destinations

Strategy

7/2/2024

Podcast advertising trends 2023

Strategy

24/1/2024

Steps to building a branded podcast

Strategy

10/1/2024

Podcast trends 2023

Strategy

27/12/2023

Why make a company podcast?

Strategy

29/11/2023

Decoding brand podcasts in the luxury sector

Strategy

20/9/2023

What is a native podcast?

Strategy

26/7/2023

How do you promote your podcast on Instagram?

Strategy

7/12/2023

Branded podcast: an engaging, immersive format

Strategy

14/6/2023

5 examples of podcasts for kids

Strategy

31/5/2023

Mistakes to avoid in a targeting marketing strategy

Strategy

19/4/2023

What is a branded podcast?

Strategy

22/3/2023

Brand podcast and cybersecurity: a budding love affair?

Strategy

3/8/2023

Branded podcasts and luxury tourism: a new love affair?

Strategy

22/2/2023

The benefits of podcasting in a marketing strategy

Strategy

3/8/2023

3 examples of luxury tourism podcasts

Strategy

22/2/2023

6 examples of cybersecurity podcasts to inspire you

Strategy

25/1/2023

Brand podcasts: a new Eldorado for luxury car brands?

Strategy

11/1/2023

Making the most of the "video podcast"

Strategy

14/12/2022

Digital audio: podcasting is in vogue

Strategy

30/11/2022

Podcast advertising: the new winning strategy for luxury car brands?

Strategy

2/11/2022

7 reasons why your podcast listeners may stop tuning in

Strategy

5/10/2022

Why are podcasts in vogue?

Strategy

9/21/2022

Where does "podcast" come from?

Strategy

9/7/2022

Audio success stories in 2022: TikTok and the podcast

Strategy

10/8/2022

Branded podcasts for schools and universities

Strategy

13/7/2022

Getting the word out about your branded podcast: our tips

Strategy

29/6/2022

Using storytelling in branded podcasts

Strategy

6/1/2022

Promoting your podcast on TikTok?

Strategy

18/5/2022

Can you measure the return on investment of a podcast?

Strategy

20/4/2022

How to incorporate a branded podcasts into your brand's communication strategy?

Strategy

6/4/2022

Why have so many training podcasts become popular?

Strategy

3/23/2022

3 (real and seroious) ways to monetize your podcast

Strategy

9/3/2022

Why are branded podcast so impactful?

Strategy

26/1/2022

Video vs. branded podcast: which one to choose for your strategy?

Strategy

2/14/2022

Branded podcasts for museums

A branded podcast that generates leads: tools and KPIs

Strategy

4/2/2021

A branded podcast that generates leads: tools and KPIs

Strategy

7/30/2021

10 tips for being a good podcaster

How to choose the best branded podcast agency?

Strategy

12/14/2021

How to choose the best branded podcast agency?

Why are these luxury brands launching podcasts in 2021?

Strategy

10/15/2021

Why are these luxury brands launching podcasts in 2021?

Strategy

10/1/2021

Promote your branded podcast on Twitter

How do you persuade your boss to launch a branded podcast?

Strategy

8/25/2021

How do you persuade your boss to launch a branded podcast?

Strategy

6/4/2021

The best branded podcast formats!

Why are podcasts a must for internal communications?

Strategy

3/1/2021

Why are podcasts a must for internal communications?

Branded podcast: what long-term ROI can you expect?

Strategy

3/26/2021

Branded podcast: what long-term ROI can you expect?

Branded podcast: what short-term ROI can you expect?

Strategy

2/15/2021

Branded podcast: what short-term ROI can you expect?

Strategy

6/29/2020

Why is the branded podcast the key to your brand content strategy?

The podcast - 3 preconceived ideas for brands

Strategy

7/7/2020

The podcast - 3 preconceived ideas for brands

Influence marketing: The Advantage of Your Branded Podcast

Strategy

9/24/2020

Influence marketing: The Advantage of Your Branded Podcast

Production

11/4/2025

How do luxury brands use immersive podcasts to tell their stories?

Production

11/4/2025

Podcast production agency: A to Z process

Production

21/3/2025

Podcast agency: the guide to creating an impactful branded podcast

Production

20/3/2025

Podcast production: from idea to online launch, the complete guide

Production

5/3/2025

The art of storytelling: how to write a captivating script and strengthen your podcast marketing strategy?

Production

26/2/2025

Marketing strategy: editing techniques for a professional podcast

Production

5/6/2024

Where do you start to launch your branded podcast?

Production

6/3/2024

Distributing a branded podcast: what you need to know

Production

15/11/2023

Marketing strategy: building customer loyalty with podcasts

Production

1/11/2023

Podcasting in internal communications: examples

Production

18/10/2023

How do you know if your target market listens to podcasts?

Production

4/10/2023

How podcasts can improve visibility and customer relations

Production

6/9/2023

New forms of communication: how are companies adapting to podcasts?

Production

23/8/2023

What is the process for writing a podcast with a specialized agency?

Production

9/8/2023

There are numerous benefits to partnering with an agency for the creation of your podcast.

Production

3/5/2023

Build your brand image by producing a podcast

Production

5/4/2023

How to create and develop a successful branded podcast?

Production

8/2/2023

Exploring the different production options for branded podcasts.

Production

15/6/2022

Creating your podcast: Internal vs. external production?

Production

9/2/2022

Who should you get in touch wtih to produce a branded podcast?

Production

7/10/2023

Mistakes to avoid in a targeting marketing strategy

Broadcast

11/4/2025

How podcasts are reinventing internal corporate communications

Broadcast

28/3/2025

Podcast production: maximizing distribution and visibility

Broadcast

3/7/2024

Podcast studio and immersive storytelling

Broadcast

13/12/2023

SEO & podcast: the importance of referencing your podcast properly

Broadcast

6/28/2023

The role of an agency in designing and distributing your podcast

Broadcast

16/11/2022

What's the best length for a podcast?

Broadcast

19/10/2022

How to launch a branded podcast?

Broadcast

4/5/2022

Where to broadcast a branded podcast?

Broadcast

23/2/2022

Podcast on Entrepreneurship: What motivates all entrepreneurs to start their podcast?

Promote your branded podcast on Instagram

Broadcast

9/6/2021

Promote your branded podcast on Instagram

Should promote your branded podcast on TikTok?

Broadcast

4/5/2021

Should promote your branded podcast on TikTok?

What format should you use to promote your branded podcast on Facebook?

Broadcast

1/3/2021

What format should you use to promote your branded podcast on Facebook?

Broadcast

9/7/2022

Talking about your branded podcast on Linkedin

Promoting your branded podcast on Instagram: the formats to choose

Broadcast

5/21/2021

Promoting your branded podcast on Instagram: the formats to choose

How do you get your branded podcasts online?

Broadcast

7/5/2020

How do you get your branded podcasts online?

Broadcast

6/2/2020

How can I record podcasts remotely?