Video podcast

THE VIDEO PODCAST

Our close collaboration with over a hundred brands and our marketing approach have enabled us to build the most appropriate offering on the market for advertisers and their agencies, by surrounding ourselves with experts across the entire value chain.

Audio podcast Video podcast audio advertising

Design

Consulting and strategic support - Definition of formats - Editorial line - DA - Castings

Various podcast formats, supported by a custom-cast host

Depending on your objectives, the agency designs the podcast best suited to your brand (by mixing several formats).

Types of video podcast formats

● Interview : face-to-face
● Table - round

Discover our case studies

Some host castings

Thibault Menanteau
Consultant / trainer

Project: FORTUNEO

Namia BENMANSOUR HERPIN
HR Coach

Project : CEGID

Pauline BORDJA
Radio host

Project: APEF "Presents

Discover our case studies

Branding

Naming - Visual identity - Sound identity

Creation of program name & visual identity

To give strength to the program, it's essential to create a real identity around the podcast, through the main cover and episode variations. Depending on the distribution strategy envisaged, the podcast's identity will be adapted to embrace the codes of the different platforms.

Creating the animated jingle

For each video podcast, the agency can create a customized theme song and video package to match the visual identity created for the program.

Production

Writing - Directing - Recording - Editing - Mixing

Recording locations adapted to formats

To best embody your brand's image and the tone of your program, while adapting to your production constraints, the agency recommends customizable, made-to-measure locations.

Tailor-made location

In studio VODCAST

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Broadcast

Streaming platforms - Corporate websites - YouTube - Intranets - Open or private Web-apps

Choosing a hosting provider to suit your needs

Before any online distribution, a podcast needs to be hosted for file storage, content management (title, visuals, audio track...) and distribution.
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There are various players on the market, and CALLIOPÉ works with the leaders in France (without any exclusivity) to advise you on the host that will best suit your needs.

YouTube & Spotify

The 2 platforms are the 2 most powerful in the podcast world, allowing users to listen to and/or view podcasts. This multiplies the visibility of your podcast. YouTube has 2.2 billion users and is the world's 2nd largest search engine: 70% of listeners use YouTube as their first listening platform.