How podcasts are reinventing internal corporate communications

Corporate podcasting has been booming in recent years. Every month, almost 200 million episodes are listened to in France; more than eight out of ten downloads are followed through to the end, a sign of rare attention in the age of constant scrolling.

Employees like to feel connected to the company's strategic vision, and feel integrated when they are included in important decisions. This is why companies are giving more consideration to internal communication; but how do you communicate effectively internally?

Since the advent of digital technology, the way in which companies communicate has evolved considerably, from information posted in common areas, to group emails, newsletters and so on. As these methods of communication are not very effective with employees, they have given way to internal podcasts, which are far more captivating.

Find out in this article how audio media is revitalizing internal podcast communication, and why you should trust Calliopé 's expertise to produce your audio content.

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What does a podcast really bring to internal communications?

According to recent surveys, 88% of organizations place employee engagement at the top of their internal communication priorities. Meanwhile, 23% of French people claim to listen to at least one French-language podcast every week.

Firstly, the flow of information becomes much more fluid and precise: a strategic news item recorded in the morning can be heard in all subsidiaries in the afternoon, with no time zone difference.

Secondly, corporate culture can be told and shared much more easily. Stories from the field, anecdotes about successes and even behind-the-scenes decisions illustrate values better than a PDF charter. Training delivered via a podcast with a warm human voice is much more effective than a long ten-page document.

Podcasts enable more human and flexible internal communication: the voice creates a bond of trust, listening at any time adapts to schedules, and the emotion transmitted helps messages to be better remembered.

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What podcasting can do for internal communications

Podcasts transform internal communication from a top-down flow of information to an immersive conversation. The voice immediately creates a sense of intimacy: silences, smiles and hesitations are perceived, humanizing the discourse and bringing managers and teams closer together.

Listening to an episode during a journey or between two meetings means you can integrate the message without having to look at a screen, or interrupt your workflow - a major asset for field or hybrid employees.

The audio format also promotes memorization: told as a story, a safety process or the presentation of a new product is anchored three times better than text, thanks to narration and sound design. Each file can be declined into transcriptions, video extracts or quizzes, extending the life of the content, while reducing production costs.

With its team of journalists, sound engineers and data-analysts, Calliopé monitors audience indicators in real time and fine-tunes the editorial line so that each new episode gains in impact.

Want to try it out? Discover here Calliopé's approach to creating in-house series that get your teams talking (and, above all, listening).

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The keys to a successful launch

Launching an in-house podcast is not a whim: it's an editorial project that deserves the same rigor as a brand campaign.

First key: set a clear objective.

Do you want to inform, train or federate? This purpose determines the tone, duration and pace of publication. A three-minute "news express" format will not have the same impact as a documentary series designed for onboarding.

Second key: scripting.

A good podcast isn't just a recorded meeting; it needs a narrative, characters and sound breaks. At Calliopé, we always start with a simple dramatic arc (tension, revelation, solution), then choose the voice that best embodies the in-house culture: accessible CEO, passionate expert or spontaneous duo.

Third key: take care of production.

The acoustics of an open space or warehouse ruin the credibility of a message. Studio, adapted microphones and customized sound design guarantee comfortable listening, even with basic headphones. Our technical team can move in-situ or record remotely without loss of quality.

Fourth key: user experience.

Host episodes on a secure platform, offer offline downloading and integrate an intranet player. Add a short written summary and chaptering so that everyone can quickly find the information they need.

Fifth and last: promotion and measurement.

An audio teaser sent on Slack, a QR code in the cafeteria, a playlist contest... Multiply the points of contact to reach a 70% listening rate in the first week. Then, track completion statistics, identify replayed passages and adjust your season 2.

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Why entrust your internal podcast communication to Calliopé?

At a time when attention is earned second by second, the voice offers direct access to imagination and emotion. A corporate podcast designed by Calliopé aligns information, engagement and brand image in a format that your teams can listen to anytime, anywhere.

Since 2019, Calliopé has been doing just one thing: sound, and high-precision sound at that. Our teams (writers, directors, sound designers) have worked with over 60 advertisers, in the studio, in situ or remotely. Independent and demanding in terms of quality, we offer the most advanced tailor-made service on the market: writing, voice casting, recording, packaging, secure hosting, analytics... everything is included.

We're convinced of one thing: "Sound stirs the imagination". This conviction accompanies us in every project. Far from the news bulletins posted in the corridors, we craft stories that resonate with your employees' daily lives and reinforce your corporate brand in the long term.

Curious about our achievements? Visit our customer brand podcasts and hear the difference for yourself.