How do you get your branded podcasts online?

The podcast distribution Let's takea quick look at the different steps involved in getting your podcasts online.

#1. Select the right hosting platform for your podcast

So, the first step in broadcasting an audio program is to select a media file hosting platform, to syndicate the audio files so that they can be distributed and broadcast (public RSS feed format).In other words, choose a web server that has all your MP3 files and all the information attached to them, so that they can be used by other sites. There are several providers on the market, such as Pippa (acquired by Acast), Acast, Ausha le français, Souncloud, etc., with different offers and packages to suit your needs.

#2. Submit your feed to the platforms selected for distribution

Unlike music and film/series platforms, which are firmly established on the market, podcasts are listened to on a wide variety of applications and sites, and there are many different channels for your audience to listen to them:

• Audio streaming platforms: Deezer, Spotify in the lead
• Dedicated platforms: Apple Podcast, Google Podcast, Sybel, Majelan and American companies such as Luminary, which are working to establish themselves in France.
• Web diffusion: websites, blogs, social networks, etc.
• RSS feed readers: Feedly, Inoreader,...

In terms of process, podcast readers/directories synchronize data with RSS feeds from hosting sites, displaying all associated information (description, list of episodes, MP3 file, etc.) and allowing the listener to listen to any episode included in the feed on his or her device, whether computer, mobile or even tablet.

#3. "Market your podcast

In addition to uploading an MP3 file, as with any series, a podcast will be illustrated by a cover that should be as appealing and representative as possible.if the subject is suitable, each episode belonging to the series can also have its own illustration, thus increasing the listener's curiosity. In addition to making it easier for listeners to find what they're looking for, including relevant keywords and expressions in the description helps to improve a podcast's search engine optimization.

#4. Find and increase your audience

Once the podcast is published, the work doesn't stop there. To increase the chances of being featured, it's best to broadcast at least two episodes from the same series, and to ensure that podcasts are listened to immediately after submission.This greatly increases the chances of being featured on a platform, and improves the podcast's SEO, which can then be discovered organically by Internet users. Finally, just as the length of episodes should be roughly the same, the regularity with which episodes of the same series are broadcast should also be monitored (once a week, twice a week, once a month...).