The major challenges of podcasting for international development

Podcasts offer a wide range of benefits for brands, and are now an integral part of their communication strategy. Thanks to their digital format, podcasts transcend borders and reach listeners all over the world. It's an excellent way to break into new markets and expand abroad. You can reach your core target by working hard to internationalize your branded podcast. Calliopé gives you the keys to boosting your podcast and your brand internationally.

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How do you develop your podcast internationally?

Unlike a video or blog post, a podcast cannot be subtitled in several languages. You therefore need to adapt your strategy to the different countries in which you wish to establish a presence. This communication channel enables you to reach your core target audience directly, quickly developing a close relationship with your brand.

Translate existing podcast

If you already have a successful branded podcast, you can have your existing episodes translated into English to reach a wider international target. On the other hand, if you already have specific countries in mind for your development, it's best to call in a translator.

Find out about your audience abroad

To reach your international audience, it's important to learn about the customs and habits of your chosen country. Both to avoid making mistakes and to show your audience that you're interested in them. Draw up a profile of your ideal listener for each target country: what do they do when they listen to your podcast? How old are they? What's their industry? How much do they earn? Etc.

Choosing the right podcast format for your international audience

Once you've drawn up a profile of your ideal listener, consider the podcast format that appeals to them. Long or short episodes? Does he want to be entertained or informed by listening to the branded podcast? Depending on your answers, you can choose a format from:
- interviews with partners, employees or customers;
- exchanges with experts in your business sector;
- narration with fiction or storytelling;
- etc.

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How to produce and promote an international podcast

If you choose to create a corporate podcast dedicated to your international audience, you can be accompanied by a podcast agency like Calliopé. It brings you its experience and advice in this field. The agency handles all the technical aspects of podcast production, including voice-overs for translation and the necessary equipment. A podcast agency also takes care of the distribution and promotion of your podcast abroad. This saves you a considerable amount of time and money.

You can also use synthetic voices to translate your podcast, or provide written transcriptions in foreign languages under your podcasts.

To promote your podcast, use content creators or influencers abroad. They can become your podcast's spokespeople and spread the word in their respective communities. Don't neglect your communication campaign on social networks. Here again, a podcast agency like Calliopé can take care of your entire communications strategy to promote your podcast internationally.

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Margot BURON

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