Which sectors can benefit from immersive podcasting?

Just when you thought podcasts were a passing trend, 8 out of 10 French people listen to podcasts every day, and 30% of listeners listen to native podcasts. An immersive podcast is much more than just auditory entertainment for listeners. It's about creating content with high added value that edifies the listener, while giving them a sense of belonging and appreciation.

In this article, we'll talk about the sectors that benefit from using podcasts as part of their marketing strategy to create an engaged community. We'll also look at the Calliopé experience, which transforms your ideas into unique, immersive audio experiences for your audience.

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Immersive podcast: much more than just a recording

An immersive podcast combines narration, 3D sound design and staging to plunge the listener "into the heart" of the story. Realistic sound effects, multiple voices, spatialized ambiences, a high-quality auditory experience: the ear is transformed into a camera, and the stories told with passion are experienced from the inside.

The result is indisputable: a rate of listening to the end that is far superior to that of linear formats, which favors a higher level of memorization of key messages. For brands, it's the promise of a story that travels everywhere, whether in transit, at the gym or between two meetings, without ever losing its intensity. So you can reach a wider range of potential listeners.

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Sectors that benefit

Health: talking prevention without moralizing

According to a recent survey reported by Calliopé, over 50% of podcast listeners in France are female. According to information reported by MACSF, over 87%%20%20are%20%20men.) of healthcare staff in France are women, making podcasts particularly attractive in this sector in particular. Public health topics touch on the intimate, requiring a delicate approach, especially with teenagers and young adults (16-25).

Case study from a Calliopé customer: LMDE, a student mutual, wanted to raise awareness of sexuality, addictions and mental health, without resorting to professorial discourse. Calliopé came up with "Les Dreamers", a four-season drama told exclusively through the voicemails a group of friends leave each other every day. The realism of the exchanges, reinforced by a binaural mix and telephone sound effects, creates a mirror effect: students recognize themselves in the characters and integrate the prevention messages almost in spite of themselves.

Since its launch, the series has had more than three seasons and 12 episodes available on all platforms, with a full viewing rate in excess of 80%, according to LMDE. Proof that an immersive podcast can tackle taboos, reach the target audience and change behavior, where posters or brochures lacked effectiveness and interest.

Consulting: embodying expertise, creating proximity

In consulting firms, value lies in the intangible: methodology, experience, vision. An immersive format makes it possible to materialize this expertise. Imagine a mini-series following the day of a consultant on assignment, with 360° sound, mixing open-space noise, meeting excerpts and asides in the cab.

The listener gets to go behind the scenes, feel the pressure, hear the solutions being developed. For the prospect, the expertise becomes tangible; for the employee, it's a showcase of the company's culture.

Calliopé creates this type of "inside" capsule, with onsite sound scouting, script writing, direct sound recording and film mixing. Customer feedback increases considerably after the creation of a specialized podcast.

Financial services and banking: making it easy to understand and reassuring at the same time

Here's a case in point. In the midst of inflation, the Banque de France wanted to make the economy understandable to everyone, without losing its informed audience. Calliopé has created two complementary channels: "On parle cash", ten-minute capsules that decipher a concept (crypto, green finance) in simple language; and "On parle cash +", twenty-minute interviews in which a journalist dialogues with an in-house expert to delve deeper into the same subject.

All recorded in the studio, enriched with sober sound effects and archive extracts to place each notion in the context of current events. The result: a cross-audience ranging from curious high-school students to market professionals, and a central bank that reinforces its educational role without sacrificing credibility. For private banking players, the recipe is similar: an immersive podcast humanizes finance, puts advisors in the spotlight, explains complex products and reassures savers.

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The Calliopé method, guaranteed without false notes

Creating an immersive podcast requires meticulous orchestration. To begin with, our writers and directors go out into the field to accurately capture real-life ambiences and feed the script. This ensures a credible and realistic narrative. Next, we write a lively script with believable dialogue, telling silences and a cliffhanger structure to maintain the tension.

The next step is to cast professional voices or trained collaborators, depending on the degree of authenticity required. After casting, the next step is to record the sound with quality microphones, followed by 3D mixing (spatialization, broadcast normalization) for perfect rendering on both smartphones and hi-fi headphones.

Last but not least, multi-channel distribution on public platforms for outreach, or on secure in-house platforms, with detailed performance statistics. All managed by a single team, guaranteeing end-to-end editorial and audio consistency.

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Conclusion: is your sector ready to take the plunge?

Whether you're talking about preventive health care, expert advice or financial education, immersive podcasts bring your audience into your story, rather than telling it to them. By creating a sensory experience, you multiply engagement, memorization and, ultimately, trust.

Want to test the power of immersive audio? Visit Calliopé's "What's at stake for brands" page, listen to our achievements and book a strategy session: in just six weeks, your first episode could already be ringing in the headphones of your future listeners.