Podcast FAQ
Calli

A project?

Podcast FAQ

Are you curious about podcasts or the audio world in general? Look no further because you'll find the answers here. Our FAQ is constantly updated, so we can assist you with any questions you may have. Don't hesitate to keep coming back to expand your knowledge and become an expert on podcasts.

Why create a branded podcast?

Podcasting is an intimate, engaging medium that creates a strong bond with your audience. It enhances your expertise while reinforcing your brand image. And it's the ideal tool for leveraging all your channels: a podcast = content for your blog, your social networks, your Youtube channel, your internal communications, etc.

What types of podcasts can you create?

We design tailor-made formats: interviews, reports, narrative mini-series, in-house podcasts, etc., depending on your objectives and audience.

Who is a branded podcast for?

To your customers, prospects, colleagues or partners. Each project is designed to address the right audience, with the right tone and content.

How long does a podcast last?

On average between 10 and 30 minutes, but it all depends on the format and your editorial strategy. We'll help you define the ideal length - there are no rules, only your target audience.

What is the ideal length of a podcast series?

We generally recommend formats of 6 to 12 episodes to establish a listening habit, but a single episode can also have an impact if it's promoted as a media campaign, a highlight.

Can you help us come up with the concept?

Yes, on the basis of your brief, which includes your challenges, ambitions, objectives, targets, etc. We co-construct the concept, format and editorial line with you, so that they serve your communication objectives.

Who's in charge of production?

We take charge of the entire production process: casting, recording, editing, sound design and mixing. All in close collaboration with your teams. All or part of the podcast's extra-production, such as distribution, promotion or media coverage, can be handled by you, depending on your resources.

Can you record in person or remotely?

Both are possible. Our teams are mobile in France and abroad, and we have a network of partner studios to complement them. At the same time, we have the professional tools to ensure remote recording with optimum sound quality.

Do you help distribute the podcast?

Yes, we can intervene at different levels: we'll establish the best distribution strategy according to your objectives so that you can deploy it, and of course we can take care of publishing on the main platforms (Spotify, Apple Podcasts, etc.) and deploy it for you.

Can we get listening statistics?

Of course we do. We provide detailed audience reports and analyze performance to optimize your strategy. We feed off extra-podcast performance too, to understand the performance levers and adapt the strategy together according to this feedback.

Can we make an internal podcast, reserved for our employees?

Yes, we create secure in-house podcasts, hosted on platforms accessible only to your teams, or to part of your teams.

Do you also offer video or audiogram formats?

Yes, we produce video versions (teasers, social capsules) to enhance your communication plan. Formats are adapted to the predefined promotional channels.

Can podcasts be multilingual?

Yes, with different options depending on the podcast format. We produce podcasts directly in English, German, Spanish, Mandarin... and many other languages! We can also add a voice-over to the podcast. And last but not least, we can produce podcasts in several languages, retaining the original layout (with or without the use of AI).

Do you also offer video podcasts?

Yes, of course. These filmed formats are dedicated to conversational podcasting, and depending on your objectives, images can be a real plus! Find out more about our "Video Podcast" offer.

How can I start a project with you?

It's easy: just fill in the form and we'll get back to you within 48 hours to discuss your needs. The rest is up to you!

Where will the podcasts be broadcast?

When it comes to distribution strategy, it is important to consider your targets. CALLIOPÉ can assist you in selecting the most suitable channels for distribution, which could include streaming platforms such as Spotify, Deezer, Youtube, and Google Podcasts, as well as your own ecosystems, such as your websites, intranets, and social networks.

How long will it take to release the first episode?

Depending on the ambition of the program, the people involved, the artistic direction, etc., deadlines vary. On average, it takes 6 weeks to complete the setup and pre-production phases, which include defining the concept and editorial line, casting, program identity, and pre-production of the first episode.

Is podcasting possible for B2B targets?

Yes, because it's all about capturing this target audience in their day-to-day lives: in the car, at the office, at the gym, etc. We prefer highly effective, useful content, with program formats, interviews, words from experts, etc. CALLIOPÉ can help you with your BtoB issues.

What is the most effective way to share our podcast content on social media?

The podcast is the main content, and video is its ally. At CALLIOPÉ, we deliver the ideal audio player for easy integration on your websites, and we produce broadcast packs adapted to your social networks: teasers or strong excerpts, Reels, carroussels...which can be integrated on Facebook, Instagram, Linkedin...

Is there an entry fee for producing a branded podcast?

At CALLIOPÉ, there's no entry ticket as such, because we calibrate the creative concept according to the defined budget framework. However, to ensure an effective content strategy, outsourced to the agency, a budget of €15K excl. tax enables us to create a first season (simple format).

Before producing on a larger scale, I would like to test the format. Can this be arranged?

At CALLIOPÉ, we collaborate with our customers on a test-and-learn approach. We develop pilot episodes to gather feedback and make necessary adjustments for future programs. This ensures that you can confidently launch your new channel.

What types of podcasts can you create?

We design tailor-made formats: interviews, reports, narrative mini-series, in-house podcasts, etc., depending on your objectives and audience.

How long does a podcast last?

On average between 10 and 30 minutes, but it all depends on the format and your editorial strategy. We'll help you define the ideal length - there are no rules, only your target audience.

What is the ideal length of a podcast series?

We generally recommend formats of 6 to 12 episodes to establish a listening habit, but a single episode can also have an impact if it's promoted as a media campaign, a highlight.

Can you help us come up with the concept?

Yes, on the basis of your brief, which includes your challenges, ambitions, objectives, targets, etc. We co-construct the concept, format and editorial line with you, so that they serve your communication objectives.

Can we get listening statistics?

Of course we do. We provide detailed audience reports and analyze performance to optimize your strategy. We feed off extra-podcast performance too, to understand the performance levers and adapt the strategy together according to this feedback.

Can we make an internal podcast, reserved for our employees?

Yes, we create secure in-house podcasts, hosted on platforms accessible only to your teams, or to part of your teams.

How can I start a project with you?

It's easy: just fill in the form and we'll get back to you within 48 hours to discuss your needs. The rest is up to you!

Is podcasting possible for B2B targets?

Yes, because it's all about capturing this target audience in their day-to-day lives: in the car, at the office, at the gym, etc. We prefer highly effective, useful content, with program formats, interviews, words from experts, etc. CALLIOPÉ can help you with your BtoB issues.

What is the most effective way to share our podcast content on social media?

The podcast is the main content, and video is its ally. At CALLIOPÉ, we deliver the ideal audio player for easy integration on your websites, and we produce broadcast packs adapted to your social networks: teasers or strong excerpts, Reels, carroussels...which can be integrated on Facebook, Instagram, Linkedin...

Is there an entry fee for producing a branded podcast?

At CALLIOPÉ, there's no entry ticket as such, because we calibrate the creative concept according to the defined budget framework. However, to ensure an effective content strategy, outsourced to the agency, a budget of €15K excl. tax enables us to create a first season (simple format).

Who's in charge of production?

We take charge of the entire production process: casting, recording, editing, sound design and mixing. All in close collaboration with your teams. All or part of the podcast's extra-production, such as distribution, promotion or media coverage, can be handled by you, depending on your resources.

Can you record in person or remotely?

Both are possible. Our teams are mobile in France and abroad, and we have a network of partner studios to complement them. At the same time, we have the professional tools to ensure remote recording with optimum sound quality.

Do you help distribute the podcast?

Yes, we can intervene at different levels: we'll establish the best distribution strategy according to your objectives so that you can deploy it, and of course we can take care of publishing on the main platforms (Spotify, Apple Podcasts, etc.) and deploy it for you.

Can podcasts be multilingual?

Yes, with different options depending on the podcast format. We produce podcasts directly in English, German, Spanish, Mandarin... and many other languages! We can also add a voice-over to the podcast. And last but not least, we can produce podcasts in several languages, retaining the original layout (with or without the use of AI).

Do you also offer video podcasts?

Yes, of course. These filmed formats are dedicated to conversational podcasting, and depending on your objectives, images can be a real plus! Find out more about our "Video Podcast" offer.

Where will the podcasts be broadcast?

When it comes to distribution strategy, it is important to consider your targets. CALLIOPÉ can assist you in selecting the most suitable channels for distribution, which could include streaming platforms such as Spotify, Deezer, Youtube, and Google Podcasts, as well as your own ecosystems, such as your websites, intranets, and social networks.

How long will it take to release the first episode?

Depending on the ambition of the program, the people involved, the artistic direction, etc., deadlines vary. On average, it takes 6 weeks to complete the setup and pre-production phases, which include defining the concept and editorial line, casting, program identity, and pre-production of the first episode.

Before producing on a larger scale, I would like to test the format. Can this be arranged?

At CALLIOPÉ, we collaborate with our customers on a test-and-learn approach. We develop pilot episodes to gather feedback and make necessary adjustments for future programs. This ensures that you can confidently launch your new channel.

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A project, a question? We're all ears.
With Calliopé, a branded podcast agency, make your voice heard.

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