Brands & Audio - All you need to know

Filmed podcast: artistic direction, setup, and YouTube strategy

Podcast definition

What is a filmed podcast?

A filmed podcast is an audio format recorded on video, broadcast both on listening platforms (Spotify, Deezer, Apple Podcasts) and in visual form on YouTube, Spotify, LinkedIn, or social media. It allows you to capitalize on the proximity of the podcast while gaining visibility, engagement, and SEO.

Unlike a simple audio recording, a filmed podcast makes each episode a complete piece of content that can be broken down into clips, shorts, carousels, and SEO articles. At Calliopé, we integrate video from the very beginning of the format's design: staging, lighting, multi-cam, thumbnails, .srt subtitles, vertical versions.

Why choose thefilmed podcast format?

The filmed podcast has become the king of organic visibility. It combines:

Interviews

ISSUES

The emotional power of facial expressions and voice to create a genuine connection with the audience.

Documentaries

YOUTUBE

Access to YouTube (the world's second largest search engine), a natural platform for discovery.

Narration

DECLINATIONS

The ability to produce short derivative content (shorts, reels, carousels).

Fiction

POWER

Enhanced brand value through image quality and storytelling.

Listening. Understand. Reveal. Listen. Understand. Reveal.

Listening. Understand. Reveal. Listen. Understand. Reveal.

Listening. Understand. Reveal. Listen. Understand. Reveal.

How does Calliopé produce
,a filmed podcast?

1.

Framing & concept

Definition of KPIs (reach, leads, image), promise, sections, visual format, and tone. Storyboard, set plan, and video/audio guidelines.

2.

Production & filming

Multi-camera recording, lighting and sound management, set design and art direction, voice recording, visual and sound design. Our teams can work in the studio or on location, depending on your needs.

3.

Editing & post-production.

Synchronization, calibration, mixing, titling, graphic design, .srt subtitles, vertical variations (shorts, reels, LinkedIn).

4.

Distribution & reuse

Audio and YouTube publishing (chapters, playlists), LinkedIn and social media publishing, SEO article creation, newsletters, carousels, and video snippets.

5.

Analysis & management

Monitoring of indicators: listens, views, completion, SEO, leads. Monthly reporting and continuous optimization.

6.

Cost control

Depending on your objectives, ambitions, resources,
the format and configurations can be adapted.

banner issues

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A PROJECT?

A project, a question? We're all ears.
With Calliopé, a branded podcast agency, make your voice heard.

Reach out to us