Where to broadcast a branded podcast?

I'd love to tell you that podcasting is a simple matter of routine, but the reality is that it'snot!Thetruth is, between production, interviewing the guest, editing, uploading... You'll soon be disappointed (and lose lots and lots of time...).We thought you might need a plan for sharing your podcast.

It's done (well, if you keep reading)... We're off.

"Where can I upload a podcast?

Why distribute your podcast?

To put it simply, some listeners use Apple Podcast, others Spotify and others Google Podcast. So if you want your podcast to be found by your listeners, you need to distribute it on these platforms.

What's the best podcast platform?

When we think of podcast distribution, we often think of Apple Podcasts. And rightly so, as Apple Podcast is still the market leader today (and the oldest streaming platform, 2005).

However, other audio streaming platforms generate a considerable number of listeners and could help you develop your podcast. Starting with Spotify, the Swedish audio streaming platform with 150 million active subscribers. What makes it special? It's the only audio streaming platform that has partnerships with social networks like Facebook. This makes sharing your podcast easier (and generates more clicks).

Where to distribute your podcast?

On the Apple Podcast audio platform.

‍Displayedin over 170 countries, the Apple Podcast platform needs no introduction.Long the leader, it's the platform on which you should broadcast your podcast.

New features are often added to encourage listener engagement, such as :

• Premium subscriptions,
• Commercial-free listening

On the Spotify audio platform

Spotify's ambition is to be the leader in the podcast market. As proof of this, they recently acquired Anchor and Gimlet Media, two tools specialized in podcasts. This is the place to broadcast your podcast to a massive audience of over 270 million users a month.

‍Onthe Google Podcasts audio platform

‍Launchedin 2019, Google Podcasts is the only way to listen to podcast episodes since the demise of Google Play Music. It's also the ideal place to boost your podcast's SEO (and see your podcast discovered).

‍On the TuneIn platform

‍Savvylisteners love this platform. Good news for you, there are currently over 75 million of them.

‍Onthe Stitcher platform

‍Beforethe arrival of Google Podcast, Sticher was an alternative to Apple Podcast for Android users. What makes it special? It's available in :

• More than 5 car models
• Cars with Android Auto,
• Cars with Apple's CarPlay.

So this is the platform to reach podcast fans while driving.

‍Onthe Pandora platform

‍Pandorais one of the most popular streaming platforms among podcast listeners. Its "Podcast genome project", launched in 2019, has enabled the platform's users to benefit from more advanced podcast recommendations than on other platforms. Its power of recommendation makes it one of the best platforms for discovering a podcast.

‍Onthe Deezer platform

‍Formercompetitor to Spotify, French streaming platform Deezer has a community of 14 million users in Europe. The podcast category was recently added to the Deezer platform.

‍Onthe Castbox platform

‍Castboxis a podcast platform with a strong SEO focus. So, as a complement to Google Podcast, it's a great place to get your podcast out there.

‍Other podcast distribution platforms

• Overcast
• Pocket Casts
• Castro
• Amazon Music
• Podcast Addict
• FM Player

The danger of distributing your podcast manually

Publishing your podcast manually is totally possible. And it's often the freest way to do it. But it can cost you... time! Let's take an example: publishing a podcast on a platform like Apple Podcast requires 4 to 5 steps as follows:

• Publish your podcast on a web host
• Find the RSS feed for your podcast
• Create a new Apple ID
• Sign in to your Apple Podcast account
• Add your new podcast to Podcasts Connect.

Now multiply these 5 steps by the number of podcast distribution platforms like Google Podcast, Spotitfy. And add to that the specificities of each platform... Then the waiting time for your podcast submission to be validated...

‍Ithink we understand each other... We need to find another solution.

Use podcasting applications

The solution? Use automated podcast distribution platforms.

Free podcast applications

‍Somefree applications allow you to automate the whole process, such as :

• Anchor.fm,
• Spreaker
• PodBean
• SimpleCast
• Spreaker

I know, you're thinking, mortal, I'm going to use these tools straight away! Wait, there's a hidden problem...The problem? The free version of these platforms has limitations like :

• The size of the audio files you can host,
• The limited broadcasting time of podcasts,

Paid podcasting applications

‍Paidpodcasting apps, there are plenty of them. To help you out, we've put together a table of the 3 most popular apps.

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Special audio features

Rates for podcasting platforms

Buzzsprout

• Integrate a podcast player directly into your website (present a single episode or an entire playlist of episodes)
• Easy-to-use analytics dashboard with an algorithm that estimates the number of listeners each episode receives in the first 90 days
• Add chapter markers for each episode.
• Free: download 2 hours per month and episodes are hosted for 90 days.
• 12/month: 3 hours download/month, hosted indefinitely, unlimited storage.
• 18/month: 6 hours more download time each month than the free version.
• 24/month: 12 hours more download time each month than the free version.

Podbean

• In existence for over 10 years
• Hosting over 540,000 podcasters
• Mobile application
• Enables dynamic advertising insertions
• Patreon program to accept recurring revenue from listeners
• Automatic YouTube downloads
• Self-publishing on social networks like Facebook and Twitter.
• Basic (Free and Open Source): 5 hours storage and 100 GB per month.
• Audio unlimited ($9/month): unlimited storage and bandwidth, professional themes, advanced design and access to the advertising platform.
• Unlimited Plus ($29/month): Patreon program and dynamic insertion of advertisements.
• Enterprise ($99/month): multiple domain names, private podcasts, advanced statistics and live chat support.

Transistor

• Hosts podcasts such as Drift, Honeybadger, and Cards Against Humanity.
• Host unlimited broadcasts.
• Manage multiple users per account.
• Generate branded websites with your own domain name
• Distribute your podcast to major social networks
• Advanced analytics tool for generating reports.
• Simple migration tools to import your existing flow from Libsyn or Anchor.
• Starter plan ($19/month): Podcast hosting and unlimited episodes, up to 2 users and 10,000 downloads/month.
• Professional Plan ($49/month): Up to 5 team members and 50,000 downloads/month.
• Business plan ($99/month): up to 10 team members and 150,000 downloads/month.

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Avner UZAN