Who should you get in touch wtih to produce a branded podcast?

More than 27 million podcasts were listened to between February 2022 and March 2022.So it's no wonder that brands, entrepreneurs and project owners see audio content as the new gold mine for finding their listeners.But before you create your branded podcast, you need to weigh up the pros and cons...Just the thing, we've done it for you!"I invite you to scroll down... Now!

Produce your own branded podcast (self-production)

What are the advantages of producing your own podcast?

Learn by doingLikemastering social networking, the guitar or the synchronized backstroke... You learn by doing (or so I tell my nieces!) Taking the plunge into audio marketing quickly familiarizes you with :

• Recording a podcast,
• Editing a podcast,
• Podcast distribution.

But also, to discover the little details - that we wouldn't have thought of - linked to :

• Podcast moderation,
• Stakeholder management,
• The quality of a good podcast title.

Expand your networkAnotherelement is often forgotten, and yet the Gods know how powerful it can be...Creating your own podcast allows you to: boost your network... CONSIDERABLY!"Each guest brings with him or her a host of other guests whose notoriety only increases, and which you can - in fine - profit from! In particular for :

• Establish your expertise in your market,
• Find new contracts,
• Attract top talent who've heard you argue for hours on end.

The budgetIt's no secret that doing it yourself often costs less (at least that's what my grandmother used to say...)And in a way she was right (rest her soul) because you'll be saving on the cost of a freelancer, podcast agency or extra.Still, the budget can quickly get out of hand with the vagaries of a podcast studio.Think about it quickly:

• The microphone that breaks down and has to be bought back,
• Subscriptions to countless streaming platforms (which are on the increase)
• Tea spilling on the mixing platform (I know, it hurts...)

What are the disadvantages of producing your own podcast?

Just imagine the timeyou'll spend scrolling, scrolling... And then SCROLL again just to find :

• The right microphone,
• The right audio editing software,
• The right streaming platform.

In terms of time, count on at least a few weeks to set everything up...This time spent developing your podcast alone should be deducted from the time spent developing your business.But there's a second problem!Lack of experienceYes,because you'll soon realize (or not) that :

• The sound is not optimized as it should be,
• Speakers are very unaccustomed to speaking into a microphone,
• The editing leaves much to be desired...

Other disadvantages of producing a podcast on your ownAtthe very least, there are 8 steps to creating a podcast on your own:1. Choice of subject and podcast name2. Show and episode format3. Cover design4. Intro and outro music5. Equipment selection6. Record and edit audio7. Submission to (iTunesApple Podcasts)8. Distributing the podcast on social networksBref, I think you've got the hang of it. Add to that the ordeal of having to :

• Keep up the pace (meet deadlines, still want to create podcasts)
• Continue to get ideas for episodes
• Be creative to avoid falling into the advertising podcast trap
• Have all the skills required (recording, editing, mixing, promoting...)

It immediately makes you want to create your own podcast, doesn't it?

Advice from the Calliopé team:

Self-production has its limits. Today's podcast listeners are savvy. The quality of the sound, the host, the speakers, the sponsors, etc. can quickly become a constraint and drive your listeners away.

Produce your own branded podcast using a freelancer

In 10 years, the number of freelancers in France has increased by 110% to 1.2 million. Yes, it's amazing... And it explains why you might think of a freelancer to create your first podcast.Reality is nevertheless a fact to be taken into account.Keep reading before you throw yourself into the lion's den!

The advantages of freelance podcast production?

Let's be honest. Pricing is one of the big advantages. Unless you're Mr. or Mrs. Podcast, a freelancer will be much less expensive than an agency, and a brand will be very happy with the flexibility offered by a freelance provider for the creation of a podcast. We can :

• Pause the project if necessary,
• Add elements to the performance if the podcast works,
• Give freelance podcast producers more freedom if they do their job right!

What are the disadvantages of freelance podcast production?

Finding the right freelancerFindingLA PERLE, who specializes in podcast marketing, could prove laborious... not to mention time-consuming and expensive.In the freelance jungle, it's like being a hunter... there are good freelancers and bad freelancers.Some will look splendid on paper (like the PSG team) and will quickly disappoint you when it comes to delivery (like the PSG, here too).The only solution: test.The problem: it costs time and money!Managing a freelancerManaginga freelancer seems simple at first glance. But (because there is a but) in reality, it's more complicated... You need to think about the time you'll need to spend with them, if only to proofread and validate the audio deliverables... The danger here is that, unlike a podcast agency with a dedicated team, in this case you'll only have one view of the proposal, which increases the risk of screwing up!

Produce your own branded podcast using an agency

The advantages of producing your podcast in-house?

Free up your timeNoneed to think about which microphone to use... That's the podcast agency's job.So rather than spending hours figuring out what to do, the agency will BIGLY chew up your :

• Production of your podcast,
• Stakeholder management,
• Distribution of episodes.

SupportTheagency's expertise will quickly take you where you'd never have imagined: rather than just creating a podcast... the podcast agency will integrate your audio content into a global marketing strategy, giving a vision to your podcast creation project that, alone or with a freelancer, would have been limited. Also, in terms of results, you'll benefit from the agency's analytical power, because only an agency that produces podcasts on a daily basis is able to:Determine what needs to be analyzed,Find the key figures,Go beyond simple results by delivering recommendations for future performance.Finally, you'll avoid mistakes. Many of the mistakes you would have made due to lack of time for:Coming up with podcast episode ideas (where the agency has content marketing expertise)Distributing your podcast (where the agency has an established presence).

What are the disadvantages of producing your podcast in-house?

To produce an effective branded podcast, a podcast agency will need to sit down, talk to your team and prepare its service. Nothing will be left to chance to ensure a long-lasting podcast strategy. However, this preparation structure can take time.

Advice from the Calliopé team:

The podcast industry is constantly changing, and what worked yesterday no longer works today... And that's going to be a handicap tomorrow! YouTube is entering the market, Spotify and Apple Podcast are becoming more professional, and without support, you run the risk of letting the competition get ahead of you.

Avner UZAN