Podcasts and sports

Advertising campaigns have often associated luxury brands with top athletes. Podcasts bring a special closeness and authenticity to this enduring tradition.

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The similarities between luxury brands and top-level sport are numerous: Communications campaigns have often associated luxury brands with top-level athletes. Podcasts bring a special closeness and authenticity to this enduring tradition. the two worlds inspire dreams and share common values such as excellence, surpassing oneself and authenticity, for example.

The podcast creates a common voice and discourse between these two worlds, highlighting their similarities and making them more accessible to the general public.

Because while top-level sports and luxury goods may remain confidential universes, their fame and values are universal and touch the greatest number of people. This is where audio comes in, to open the door and let us hear these universes that sometimes seem inaccessible to us.

To discover : branded podcasts for museums