Podcasts and large groups

Branded podcasts enable major groups to open up their communications to a wider audience.

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Major groups face a major challenge in their communications: sharing must-have content (news, innovations, offers and products, etc.) with their targets, but also reinforcing their positioning and legitimacy with all stakeholders (general public, prospects, investors, press, partners, etc.).

Branded podcasts enable these large groups to open up their horizons to a wider audience, disregarding the need for differentiated B2B and B2C communication (indeed, today's professionals listen to podcasts for both professional and personal reasons).
Popular podcast formats, which have proved their effectiveness, include expert talks, case studies, forward-looking analyses, etc.

Brand content that complements existing communication plans, to capture target audiences in new, available listening times.

To discover : institutions and podcasting