Fitness Park

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Fitness Park

Fitness Park


In 2023, Fitness Park wants to enrich its communication strategy by creating a sporty, inspiring and inclusive podcast.

The challenge: to fit in with the Fitness Park identity to inspire and motivate the audience in their physical activities, and to anchor itself more broadly in sports news.

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Issues and challenges

- Create a podcast media dedicated to fitness and sports in general,

- Position Fitness Park closer to its members

- Position yourself as a key player in the world of sports.

Fitness Park

THE calliope Answer

- A legitimate host to speak on sports issues: Bilal Bourazza is a physical trainer for many professional athletes, and fully embodies the brand's dynamism and expertise.

- A "CHALLENGES" format, where Bilal welcomes top athletes to interview them about their story, their link with sport, their state of mind... All this interspersed with sporting challenges that surprise the guest.

- A "DEBATE" format that gives the floor to two Fitness Park members (recruited via the brand's social networks) to exchange views with Bilal on social issues that are the subject of debate in the field of sport (self-image, diets, doping, the quest for performance...).

the results

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