The podcast responds to the two major challenges facing schools and training centres : recruiting new students and supporting students during their studies.
Creating a podcast to attract new talent is effective because :
Creating a podcast to support the school’s students :
Each year, a national selection process is organised to access training for “Managing Social Protection Organisations”.
During these tests, EN3S offers a series of 6 podcasts to support and prepare candidates for the different stages of this process.
Short podcasts, delivered by different stakeholders : former candidates, members of the panel, school administration to ensure relevant, realistic content, adapted to listeners’ expectations.
The challenge for the agency was to fully support the school in launching this programme. The appearance of non-professionals at the microphone always requires the necessary framing and coaching to ensure an impactful end result.