Bouygues Bâtiment embarked on the podcast adventure in 2020 with the aim of creating informative and educational content for the general public, but also for the trade ecosystem.
In collaboration with the Insign agency, the SONOPOLIS podcast channel was created for the occasion, along with a dedicated blog. The podcast combines short, explanatory chronicles with more in-depth expert interviews, interspersed with user micro-trotters.
Bouygues Bâtiment becomes a genuine media brand.
Our awards
- Amplifying Bouygues Bâtiment's brand content strategy
- Carrying exclusive content
- The message must be accessible to different target audiences, and add value.
- Confirm its position as an innovative, key player in urban life
- Cross-interviews with experts: to bring together complementary visions and rethink the act and manner of building today.
- A podcast enriched with micro-trotters: captured from Bouygues Construction users, they illustrate the experts' words in a concrete and authentic way.
- Subjects that fit together and complement each other to form the different components of the same city: school, hospital, urban elevation, biodiversity... Sonopolis builds the city of the future as the episodes progress.
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