Bouygues Bâtiment

Our case studies

Bouygues Bâtiment

Bouygues Bâtiment


Bouygues Bâtiment embarked on the podcast adventure in 2020 with the aim of creating informative and educational content for the general public, but also for the trade ecosystem.
In collaboration with the Insign agency, the SONOPOLIS podcast channel was created for the occasion, along with a dedicated blog. The podcast combines short, explanatory chronicles with more in-depth expert interviews, interspersed with user micro-trotters.

Bouygues Bâtiment becomes a genuine media brand.

Our awards

Issues and challenges

- Amplifying Bouygues Bâtiment's brand content strategy

- Carrying exclusive content

- The message must be accessible to different target audiences, and add value.

- Confirm its position as an innovative, key player in urban life

Bouygues Bâtiment

THE calliope Answer

- Cross-interviews with experts: to bring together complementary visions and rethink the act and manner of building today.

- A podcast enriched with micro-trotters: captured from Bouygues Construction users, they illustrate the experts' words in a concrete and authentic way.

- Subjects that fit together and complement each other to form the different components of the same city: school, hospital, urban elevation, biodiversity... Sonopolis builds the city of the future as the episodes progress.

the results

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What's a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Grab your headphones






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